Join Dane Howard for an in-depth discussion in this video What's your favorite story about previsualization?, part of The Power of PreViz at BMW Group DesignworksUSA.
- View Offline
(music playing)…John Krieger: I'm thinking of something that does come to mind as BMW Future Concept Project…where they had a series, designers from different backgrounds, industrial design, and automotive,…and interior, plus engineers getting together and lived in Malibu for a period of several…months to imagine the car of the future.…Everything about that project was experimental, exploring new things, and there's always been--designers…will create something, and there was, they're throwing it over the fence to the engineers,…and they would engineer.…
So there's never really a dialog between the two very different mindsets.…So the whole idea of Deep Blue was to get those very different mindsets, engineering…and design to kind of work together, live together, and create a product, and there's…more seamless in the end.…I remember coming up with some of the design concepts for interior and exterior.…We went down the beach and just kind of sculpted in the sand.…So it was very quick. Just very experimental.…
In this course, author and designer Dane Howard asks DesignworksUSA, a global design firm for the BMW Group, to share their insight and expertise in previsualizing successful design concepts. DesignworksUSA showcases previsualization in the context of automobile design and creation, including framing the creative conversation before the project starts, using previsualization to better manage development resources, and capturing the energy and essence of an automotive program.