From the course: The Power of PreViz at BMW Group DesignworksUSA

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

What's the future for previsualization?

What's the future for previsualization?

From the course: The Power of PreViz at BMW Group DesignworksUSA

Start my 1-month free trial

What's the future for previsualization?

“

(music playing) Peter Falt: PreViz is used as a selling tool, particularly for retail, of late I have seen dramatic changes. I have seen the top retailers make decisions, big strategic decisions that will impact some of largest brands around that are going to be so disruptive from how you reinvent an industry on a picture. That picture, those products are not made, they are they are conceived, they're realistic. We will get there. We understand the tactics to get there. The time is super compressed, but I guess the point is that I have never before seen such high level financial decisions being made on PreViz material. So it's just reinforces that picture is worth a thousand words, and if they can see it if you could take them there that's what makes the decision. Laurenz Schaffer: Ultimately, this is what creatives want. They want to create solutions that are unique, iconic, compelling, ownable, and this will remain the future challenge for designers as well. Peter Falt: If I was…

Contents