From the course: The Power of PreViz at BMW Group DesignworksUSA

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How is linear media used?

How is linear media used?

From the course: The Power of PreViz at BMW Group DesignworksUSA

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How is linear media used?

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Alec Bernstein: It's been critical for our company. I've done lot of work using full film and rich media for future previsualization. No question about it, our other clients as well. I think there are three reasons in my point of view, impact, efficiency, and empathy. When we look at story telling, and you'll look at 7 to 10 years out, no one really understands the future. We found the characterization is supercritical. So film scenarios don't even have to be full HD quality, but they need to have an empathetic character. John Krieger: I do understand and appreciate that more and more with each project that the story is by far the most important thing that you have understand that's story upfront, because you just waste a lot of time just going off in different directions if you don't really have a stronger understanding of the story. Alec Bernstein: I've been surprised that business hasn't taken the lesson advertising did in the '50s where a 30-second intensely crafted story can…

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