From the course: Repurposing Video Content for Different Social Media Platforms

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Video 2: Changing the style, and more

Video 2: Changing the style, and more - Premiere Rush Tutorial

From the course: Repurposing Video Content for Different Social Media Platforms

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Video 2: Changing the style, and more

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- [Instructor] Okay, we've repurposed our first base video aimed at the general social media audience to provide a very different message and tone, all with almost identical visuals. Let's do it again with our second base video which is aimed at the cycling community, but with a different goal, which is to change the vibe of the video to cater to a new type of cyclist. Again, to watch the original video in full and review our goals for it, please checkout Making the Base Video Number Two in the previous chapter. But let's briefly just review the original video in terms of its current approach and message and tone. So it has more sparse use of on-screen text and is built around this mantra of we ride. It starts broad and gets more specific. It starts with we ride the distance and then we ride for change. These are things that many cyclists can relate to. Then we get into the where and the what. We ride for Africa and then we ride for clean water, safe water, and water. And then we end…

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