From the course: Repurposing Video Content for Different Social Media Platforms

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Social media platform recommendations

Social media platform recommendations - Premiere Rush Tutorial

From the course: Repurposing Video Content for Different Social Media Platforms

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Social media platform recommendations

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- [Instructor] Now that we've explored some key characteristics of video let's talk about some general recommendations for content in the world of social media. First and foremost, you've got to have the right type of content that resonates with your audience in the space they occupy. Keep in mind, most social videos are consumed in a passive search environment rather than an active one. This just means that audiences discover videos by having them pop up in their newsfeed rather than by entering search keywords. So because your content appears within your audience's personal online spaces, you need to try to implement strategies that will attract their attention rather than encourage them to keep scrolling. Now it certainly depends on your own social media strategy in terms of what content you produce, and how you market it, but there are some very high level recommendations for some of the major platforms so that you best fit within the social culture. First up, Facebook. Visually…

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