From the course: Repurposing Video Content for Different Social Media Platforms

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Making the base videos: Video 2

Making the base videos: Video 2 - Premiere Rush Tutorial

From the course: Repurposing Video Content for Different Social Media Platforms

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Making the base videos: Video 2

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- [Instructor] Let's next discuss our second one-minute base video, which is targeted at the cycling community. This video is meant to appeal to certain characteristics of hardcore cyclists. And in researching this audience and visiting various cycling websites and blogs, I made a word cloud that seemed to represent many of the main attributes that define this community. And so as we generate the base script for this video, we'll keep this in mind. Now, stylistically I'd like to feature fairly minimal text and rely on the visuals and inspiring music to get the cycling community to rally around the message and motivate them to learn more. Thematically, I want to emphasize the reasons why this community does what they do. And so I want to repeat the phrase, we ride. Starting broad, and then getting more specific. In looking at the word cloud, there are some words that speak particularly to inspiration, ideas like, determined, distance, endurance, passion, motivated, climb, goals, and…

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