From the course: Repurposing Video Content for Different Social Media Platforms

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Creating animated gifs

Creating animated gifs - Premiere Rush Tutorial

From the course: Repurposing Video Content for Different Social Media Platforms

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Creating animated gifs

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- [Instructor] The animated GIF has never been more popular. They're everywhere, and people love them. Not only are they popular on social media, but they're also widely used in different types of messaging communication like email, chat, text, and more. Trully, creating an animated GIF can be an easy, and effective way to capture the attention of certain sectors of your audience. They're very useful to convey a message, an emotion, and an overall tone very quickly. Audiences don't have to watch an entire video to get the point, but that's also a part of the challenge. You have to boil down your main message in just a few seconds, and then you need to find the perfect visuals to communicate that message. Now most of the time in social culture, GIFs tend to be humorous, but for more serious campaigns, like Wheels4Water, they can certainly be a powerful way to convey more poignant emotions. As people are scrolling through their newsfeeds, the GIF does two jobs. The motion captures their…

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