From the course: Repurposing Video Content for Different Social Media Platforms

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Changing your video's aspect ratio

Changing your video's aspect ratio - Premiere Rush Tutorial

From the course: Repurposing Video Content for Different Social Media Platforms

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Changing your video's aspect ratio

- [Instructor] One main difference between many different social media platforms and different devices is the optimal aspect ratio at which the video should play. Let me show you this chart again, which shows you just some of these different video aspect ratios. There are so many different deliverables. So, needless to say, once you decide where your video is going to be played, do your research to find out the most optimal aspect ratio to deliver at. Again, don't just let a platform convert the video for you, because you'll almost certainly lose important visual information in the process. Either things will not be properly focused on the right part of the frame, or things may be cropped out completely. Also, I recommend being as versatile as you can. That is, when first editing a video, I almost always begin editing in the native aspect ratio, which is usually 16:9, then once I identify the secondary deliverables, I'll make the changes accordingly and create multiple videos per…

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