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The kickoff session

The kickoff session: Creating a PSA Commercial
The kickoff session: Creating a PSA Commercial

The kickoff call is the first step in the creative process of a PSA. Here, you and your client iron out the goal of the PSA and start to brainstorm story ideas. How do you prepare for the kickoff call so you can get the most out of it? Author Richard Harrington and producer Rachel Longman provide insights for questions to ask during a kickoff call.

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Skill Level Appropriate for all
2h 28m
Duration
50,105
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