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The creative brief

The creative brief: Creating a PSA Commercial
The creative brief: Creating a PSA Commercial

Before you jump into preproduction, it is important for you to receive a creative brief from your client. This is a document that conveys their goals for the project. What does a creative brief look like for a commercial? In this movie, author Richard Harrington walks you through how a creative brief looks like for a client who hires you to create a commercial.

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Skill Level Appropriate for all
2h 28m
Duration
15,269
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