From preproduction through delivery, it takes a team of collaborators to make a commercial possible. Who are these people, what are their roles, and how do they work together? In this video, author Richard Harrington introduces you to the key players who take part in the process of creating a commercial.
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- Now that you had a chance to see the finished product,…it's important to talk about the people…that actually worked on this piece.…Now, television commercials are collaborative works.…They take the skills of many different artists…to put it all together.…As such, we're gonna walk through this piece…from pre-production to production to post,…and I'd like you to know some of the folks…that were involved in the creating of this commercial.…Let me give you a quick introduction to each person.…Our Producer is Rachel.…The Producer's job is to keep everything organized.…
The Producer is essentially…the business mind behind the project.…He or she is in charge of things like scheduling and budget,…as well as making sure that all of the people…are where they need to be.…Now working close with the Producer is the Director.…In this case, I was the Director on this commercial.…The Director is in charge of the performance aspect.…Really, the creative vision.…It's important for the Director to be able to guide…the actors as well as the rest of the crew…
- Meeting the project and team
- Writing the script
- Casting actors
- Scouting for locations
- Creating schedules and budgets
- Shooting scenes
- Retiming footage
- Color grading
- Compressing for delivery
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1. Meet the Project and Team
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