From the course: Creating an Online Video Ad: 2 Editing, Uploading, and Marketing

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Learn from your ad's strengths and weaknesses

Learn from your ad's strengths and weaknesses - HitFilm Express Tutorial

From the course: Creating an Online Video Ad: 2 Editing, Uploading, and Marketing

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Learn from your ad's strengths and weaknesses

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- So we're here to talk about the strengths and weaknesses of our video ad campaign, and I thought no better way to do it than to sit back here with Lindsey and just talk about our overall experience, what happened, the benefits, and the things that didn't go so well. And I think we should just start on a positive note, which is the Instagram part. So I was wondering, Lindsey, if you could talk to me just about how the Instagram campaign played out for you and what you thought of it. - Yeah, yeah. Like we've talked about quite a bit here, my Instagram account is my biggest asset in terms of, you know, communicating with my customers and building a very sweet community of my target market for my business. And so it was only, you know, natural that I start with Instagram. As soon as the video was done and we were ready to launch, my first instinct was to launch it on Instagram. And of course I was a bit nervous. I didn't know if I was gonna be able to pull everyone over to YouTube…

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