Join Jason Osder for an in-depth discussion in this video Interpreting a creative brief to establish goals, part of Documentary Editing with Premiere Pro.
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When editing a documentary for a client the goals are often communicated in a creative…brief document. Let's take a look at the creative brief that came with this project to help…define our goals for editing.…Here you see the full creative brief, and as I am reading through it certain things…jump out at me and catch my attention, because I know they'll be useful themes and ideas…for the editing process.…The first one is here, merges ideas from agriculture, cuisine, and ecology.…
I know right-away that that's going to be central theme in my farm to table edit.…The Santa Barbara Farmers Market has become a hub for shoppers looking to support area…growers and help the environment.…I know that the Farmers Market is going to be a good scene in our documentary, it's part…of the process that we're dealing with, but it also represents community, and I think…that will be strong in this project.…Last, Chefs and restaurants looking for a way to distinguish their offerings while providing…flavor and nutrition are turning to local organic growers.…
This course is part of a series that looks at Documentary Editing from the point of view of 3 different editors in 3 different editing applications. For more insight on editing documentary projects, take a look at Documentary Editing with Avid Media Composer and Documentary Editing with Final Cut Pro X.
- Interpreting a creative brief
- Logging interviews and other footage
- Pulling selects and presenting ideas
- Building sequences and scenes
- Creating title graphics
- Animating images
- Adjusting b-roll shots
- Tightening clip timing
- Compressing and exporting multiple files