Interpreting a creative brief to establish goals


show more Interpreting a creative brief to establish goals provides you with in-depth training on Video. Taught by Jason Osder as part of the Documentary Editing with Premiere Pro show less
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Interpreting a creative brief to establish goals

When editing a documentary for a client the goals are often communicated in a creative brief document. Let's take a look at the creative brief that came with this project to help define our goals for editing. Here you see the full creative brief, and as I am reading through it certain things jump out at me and catch my attention, because I know they'll be useful themes and ideas for the editing process. The first one is here, merges ideas from agriculture, cuisine, and ecology.

I know right-away that that's going to be central theme in my farm to table edit. The Santa Barbara Farmers Market has become a hub for shoppers looking to support area growers and help the environment. I know that the Farmers Market is going to be a good scene in our documentary, it's part of the process that we're dealing with, but it also represents community, and I think that will be strong in this project. Last, Chefs and restaurants looking for a way to distinguish their offerings while pr...

Interpreting a creative brief to establish goals
Video duration: 1m 29s 3h 48m Intermediate

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Interpreting a creative brief to establish goals provides you with in-depth training on Video. Taught by Jason Osder as part of the Documentary Editing with Premiere Pro

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Video
Software:
Premiere Pro
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