Getting a custom white balance

Brian Liepe: Sometimes these cameras have a hard time figuring out what pure white is. …Sometimes there is a green tint or a magenta tint, or sometimes it's too warm or too cool, …and the white just isn't quite there. …Well white balance refers to the process by which the camera interprets pure white. …Now once white is determined, these cameras are built to then represent all colors accurately. …Chad Perkins: On most cameras you'll find presets for white balance, for a variety of …common conditions. …You'll have Tungsten for standard warm indoor lighting, or you might have daylight for a …coolish outdoor lighting, but to really get the best white balance for your particular …shot, you'll want to do a custom white balance.…

Brian Liepe: So here is how you're going to get a custom white balance in your camera. …First determine which source of light is dominant, whether it's coming through a window, or it's …incandescent lamps inside a room, and place your gray card underneath or in that light. …