Like with any video or commercial, it takes a lot of equipment and gear to record all the necessary footage you need. What pieces of equipment were used to create this course’s example public service announcement commercial? In this movie, author Richard Harrington walks you through the list of gear and equipment used to create this commercial for a non-profit client.
- Let's talk about some of the most essential…equipment that was necessary for…the creation of this commercial.…Now I'll also address some specifics…as we get into each scene as well.…For this particular spot, we shot this…on a Canon 5D Mark 2.…This was before the release of the Mark 3.…To supplement our camera package it was essential…that the director of photography had an…electronic view finder.…This allowed him to easily check focus…and exposure with critical accuracy.…Lens wise we stuck with good Canon L glass.…
Now a lot of times I prefer to use…digital cinema type work flows…but in this particular case we just…needed the flexibility of the zoom.…We were moving so much through the location…that it was necessary to be able…to quickly compose the shots so we chose…the flexibility of using a zoom lens over a prime.…In order to have a rock solid platform…we use professional quality tripods.…In this case some from Sackler as well as…a follow focus to give us flexibility…in adjusting things like rack focus…or fine focus as the camera moved.…
- Meeting the project and team
- Writing the script
- Casting actors
- Scouting for locations
- Creating schedules and budgets
- Shooting scenes
- Retiming footage
- Color grading
- Compressing for delivery
Skill Level Intermediate
Video Foundations: Cameras and Shootingwith Anthony Q. Artis2h 58m Intermediate
Video Journalism: Shooting Techniqueswith Jeff Sengstack2h 4m Intermediate
Video Journalism: Storytelling Techniqueswith Jeff Sengstack2h 4m Intermediate
Video Production: Location Audio Recordingwith Anthony Q. Artis1h 23m Intermediate
1. Meet the Project and Team
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