From the course: Video Journalism: Storytelling Techniques

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Drilling down to the central message

Drilling down to the central message - Premiere Pro Tutorial

From the course: Video Journalism: Storytelling Techniques

Drilling down to the central message

Drilling down to the central message is sometimes the hardest thing to work out with a client. Many want their video to say every thing, tell their whole story, and that's fine if you want to create an archival history, but that's rarely why a client contacts you. They might have a new product or service, want to make instructional videos for their employees, or need to put together a corporate backgrounder. The best way to present these stories is to find a central theme and to avoid complexity. In my eleven years as a TV news reporter, I wrote several stories. I'd start with blank slate, gather information, and then attempt to explain what I have learned in a way that would inform viewers while holding their attention. After some of my more complex stories aired, I'd ask folks in the newsroom what they got out of the story. Sometimes the message I intended to present was lost on them. Why? I tried to present every salient fact; I didn't drill down to the central message. So, here…

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