Casting is one of the most important parts of preproduction. This where your demographics come into play. When you are casting your talent, one of the top things to remember is who your target audience is. How do you prepare? Author Richard Harrington and producer Rachel Longman give points to consider before walking into a casting call.
- You have a script, you've got some great ideas,…you're going to need actors or volunteers…to bring it to life.…Sometimes when we're putting together a commercial…we're using real people.…Maybe it's volunteers for an organization,…from a non-profit.…Other times it's actors,…and sometimes it's a mixture of the two.…Rachel, you frequently are involved…with the casting process here.…Walk us through some of the ideas and some of the steps.…- This is my favorite part, actually,…I love doing casting calls.…It's always an adventure, you never know…what you're gonna get.…But this is where your demographic…comes strongly into play.…
You need to know who your target audience is.…If we're doing a commercial that's targeting young women,…you're not gonna cast a middle-aged woman,…'cause it won't relate.…So you have to make sure you do a character breakdown…to start with.…- Yeah, you wanna be able to describe what those people…should look like, and I'm gonna be honest,…there are plenty of times that you put descriptions out…
- Meeting the project and team
- Writing the script
- Casting actors
- Scouting for locations
- Creating schedules and budgets
- Shooting scenes
- Retiming footage
- Color grading
- Compressing for delivery
Skill Level Intermediate
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1. Meet the Project and Team
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