What's your point?

This chapter is all about crafting a message for your audience that will…deliver results, whether you're reducing workplace injuries or selling the next mousetrap.…Our ultimate goal in the next three chapters is to take the five…different slideshows we've been given and combine them into one…quarterly meeting presentation.…For now, we are not going to worry about the design of the slides, nor the…inconsistencies among them.…We will deal with the way they look in Chapter03 Successful Slide Design.…We will start with the Customer Service slideshow, which needs a lot of work to…convey the right message.…

Whatever your slideshow is about, you have got a point to make.…Figure out what that point is and if you have to, write it down and stick on your monitor.…Think of it as the mission statement to your presentation. Why does it exist?…Once you have figured out the point, run it past any of the stakeholders…involved. That's probably your boss, the marketing department, or maybe HR.…You want to make sure you all agree on the purpose of the slideshow. From there,…