What's in it for them?


show more What's in it for them? provides you with in-depth training on Business. Taught by David Diskin as part of the PowerPoint Tips and Tricks for Business Presentations show less
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What's in it for them?

So, what's in it for the audience? Why should they care about you and your product or your promise or the training that they're about to receive? After all, you're using their time. And even if they are watching a mandatory presentation, you need to consider why they should pay attention. In many presentations, you're asking your audience to make a decision in your favor. You want them to approve your budget or purchase your service or follow a new procedure. We need to ask ourselves, and later convey, what the benefit is to the audience for doing what we're asking them to do.

As any advertising person will tell you, benefits should never be confused with features. If you're selling a clock, the feature is that it has an alarm which can be set to any radio station, but the benefit is that the owner can wake up to their favorite music or news, feeling relaxed and refreshed and ready to make it to work with plenty of time to stop for coffee. Our Human Resources Departme...

What's in it for them?
Video duration: 1m 56s 2h 55m Intermediate

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What's in it for them? provides you with in-depth training on Business. Taught by David Diskin as part of the PowerPoint Tips and Tricks for Business Presentations

Subject:
Business
Software:
PowerPoint
Author:
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