Skill Level Appropriate for all
- [Instructor] My name is Jess Stratton, and welcome to PowerPoint Tips Weekly. We spent a lot of time teaching you how to use technical aspects of PowerPoint, such as where to find things on the ribbon, but we also need to spend some time focusing on design instruction. This week, I wanted to talk about the two main items that you can incorporate into your slides, and how to bring focus to each of them. Those are text and images. The way you use the two together should work well to convey your powerful message. I do spend a lot of time telling you how to access certain features of PowerPoint and what they do, but this week, I want to show you the why.
Why these tools are here in the first place, and how you can use them to do better design. Let's take a look at these two slides that I've created. For the Landon Hotel, our fictional company, this is a slide that we could use as an advertisement. Now, the word relax is clear and easy to read here, but this can be much improved. Look at this slide. Notice how your eye is instantly drawn to the word relax, and it's much more comfortable for your eye to look at. That's because I've used a sans serif font, which is much better for viewing on screen.
I have also added a shape here, a rectangle, and used the eyedropper tool to match it to the color of the pool. The horizontal bar here also helps to bring attention to the word relax, and that was also color-matched to the color of the sunset on the horizon. Let's use some more tools in PowerPoint to help aid in the design of a nice-looking slide. I'll create a new blank slide, and I'm going to set the background to an image. I'll change to the Design Ribbon tab, click Format Background, and I'll click Picture or Texture Fill, and then I'll click to insert a picture from a file.
I'll choose a picture and click Insert. And while this picture fills the slide and looks beautiful, it's going to be hard to put any text on this. Any attention is going to be immediately drawn to the image, and that's not what I want the attention on. I want the attention focused on the text that I'm going to add in just a few moments. So the first thing I'm going to do is make this picture completely desaturated of color. I'm going to change to the Picture button. I'll expand Picture Color, and in the Color Saturation area in the presets, I'm going to set the saturation level to zero.
It's going to completely remove all the color, and already, we can see that this picture is slowly fading into the background. I'll close out of this, and now I'll show you how I added that shape in the first slide. I'll change to the Insert Ribbon tab, click Shapes. I'll choose a rectangle, and now I'll draw my shape across the bottom so that I can add some text. It's okay if you don't get the shape exactly right the first time around, we can always change it. I'll click a preset in the shape styles to make it black, and now I'm in a good spot to start adding text.
I could even make this a little bit smaller, if I wanted to. I'll change to the Insert ribbon tab and choose a text box. Now I can start typing my text. I'll add carriage returns where I want them, and I can select the entire text box and start changing the font. I'll use one of my sans serif fonts that I like, and I can change the size and color. I'll make it white, and I'll make it much bigger. Now I can move it into my shape.
Already, it's nice and readable, but we can even improve this text. The top line, take the, looks nice there, but I can make it a little bit easier to read by adding it to part of the shape. I'm then going to increase the transparency so I can see the word through it. I'll start by inserting another shape. I'll choose rectangle again, and now I'll draw my rectangle. In the shape styles, I'll choose the same style. To access some more tools, I can click on this down arrow to open up the Format Shape pane.
From here, I can see the transparency slider. I'm going to take the slider and slide it until it's a good level. I still want to see the picture behind it, but I do want to see the text. I'm also going to remove the line. I'll close out of this pane, and we're almost done. It's still a little bit hard to read. What I need to do last is take this shape and send it backwards, so that the word take the is in the foreground.
Remember, all the emphasis should be on the text. I'll click on my shape, right-click, and choose Send To Back. Now I have a beautiful slide. My text is interesting and easy to read, and even the word that was on the photo is still easy to read because of this little cheat that we did by adding a transparent shape to call attention to it. Let's do one more slide. I'm going to add a picture, but this time, I'm not going to set it to the background.
I'll choose Insert Pictures, I'll browse to find my photo. I'm going to choose a nice and bright one. I'm going to stretch it out so that it fills almost the whole slide. And then the rest of the slide, I'm going to change to a different color. I'll change to the Design ribbon tab, click Format Background. I'll click the Fill color, and now I'm going to choose the eyedropper. I want it to be the same color as this phone booth, so I'll hover my mouse over it and click on the red.
I can now close out of the Format Background pane. Instantly, I have a beautiful-looking slide, but again, I want to bring attention to the text. The only thing that people are going to be looking at in this slide are these glaring red phone booths. Let's see if we can blur them a little bit. I'm going to click on the picture. In the Picture Tools Format tab that appears, I'll click on it, and now I'll click on Artistic Effects. Originally, these could look like fun things to do with your slides, but now when you want to add text to them, you can use them as a tool to draw attention away from the picture while still having something visually nice to look at, and you can bring focus to the words that you're trying to convey.
A'm going to blur this photo. I'll use the blur tool and instantly I can see a nice fresh palette for text. I can even use these tools with each other. For example, we blurred the image, but the phone booths are still a little bit bright, so I'm going to click on Color. I can change the color tone to something a little bit cooler. Now I'm in a great place to add my text. I could add my text and do just what we did previously, make it nice and big and bold and readable.
Your audience will definitely see this message. Now you have the know-how to use these tools. You can blend images and text and make them work together to be effective, to really get across to the audience what your words really mean. Once again, my name is Jess Stratton, and this is Monday Productivity Pointers.
Q: Why can't I earn a Certificate of Completion for this course?
A: We publish a new tutorial or tutorials for this course on a regular basis. We are unable to offer a Certificate of Completion because it is an ever-evolving course that is not designed to be completed. Check back often for new movies.