Moodboards

- [Instructor] Moodboards are used by many of most disciplines of designer, as they help in establishing a visual link between them and the audience or client or product. What you're looking to collect is anything that connects you with the personas that you've established as members of your audience, that you can use to build your design in a way that works with them. Collect colors. Look at the influences you imagine they have. Look at the industry they're in. Is it represented by certain colors? Find the colors that harmonize with your audience, and of course, some that contrast. Collect textures. What are the fabrics they wear, or the furnishings that surround them? Do they walk on polished stone floors, or with the sand between their toes? Find what you think makes them comfortable, even if you're not using the texture directly, it may inspire you with colors or other elements. Collect imagery from the things that interest them too. Cut or copy images from magazines and add them to your board. If you're building your moodboard digitally, the camera on your phone can be a real asset when you're collecting inspiration, so use that too, it will also save you a small fortune on magazines, trust me. Look at type, collect type. What are the fonts in the magazines they read, for example, or the websites the possibly visit every day? Again, these can be cut, copied, or photographed from the sources you collect. And whether you choose to use an app or stick things to a physical board, or a hybrid of both, spend time looking at what you've collected. Absorb yourself in it, and you'll start to develop a sense of what you can use to design your slides so that they are in themselves an environment that works, for your audience.