Know your audience

- [Narrator] To inform the way you build … your presentation, you need to develop … an understanding of your audience, … and this should start with asking at least … three main questions and then some detail … along with those. … You should begin with who they are. … What does it look like to be in their shoes? … What imagery appeals to them? … And so on. … Build a picture of who they are … and some people even create personas … that they refer to while building their presentation, … as it helps in directly addressing your audience. … How much do they already know … about your topic or subject? … How would you on-board people into the subject … of your presentation, who know nothing, … without boring the people who do? … How are you going to put yours into a story … that they will relate to in their terms? … And what are their expectations? … For that matter, what are your expectations? … What do you expect them to know or do … at the end of the presentation? … This process will inform you and then, …