Learn about simple design factors and the elements covered in this course.
- [Narrator] Designing slides is a lot like cooking for other people. My mother hates spicy food. Simple black pepper is even a bit too much for her to handle, yet my brother grows his own ghost peppers and Carolina Reapers. He'd put hot sauce on his breakfast cereal if his wife would let him. So, as you can imagine, if I were to cook for either one of them in mind, the way I would season a dish would differ greatly. The audience is different. And recipes often plan for these taste differences.
Take, for example, the cooking instruction season to taste. Just like cooking with ingredients, you might have parts of a recipe that need to be followed to the letter, but other parts allow or imply some creative freedom, like the instruction season to taste. Taste is very much a personal preference in many instances and has a lot to do with the audience you are cooking for. If I were to cook for either my mom or my brother, I would season a dish differently. My audience is different and so I need to make some adjustments.
Just like here, in PowerPoint. All components must work together to balance each other out. So, you'll need to adjust your design components often to meet your audience's taste, not to mention your company's business requirements, just like a recipe. But, the thing is, not every aspect of design comes down to a matter of personal taste and requirements. That would make design a rather trivial field to study, which it is most certainly not.
There are situations, environmental, social, and biological factors, that will most certainly influence the design. As for the individual design components, we'll be spending a lot of this course talking about balancing individual components on a slide, talking about what to do and at times, what not to do. Like how too many colors can cause chaos. Or, with some specific color combinations, you can even cause seizures, yes, seizures.
That's what I mean by biology influencing design. Certain color combinations or bright, contrasting patterns shown together, striped or flashing, can trigger headaches and seizures for photosensitive individuals. And what this teaches us is that something as simple as color is far more serious than we ever thought possible. As far as the environment goes, it too has a huge impact on how slides are viewed and perceived by your audience.
Imagine sitting here, in this huge auditorium. Can you read this slide? I know I couldn't. Environment such as screen or font size or even lighting impacts your slides. Social design, well think about it. Speaking to this audience is a very different experience than speaking to this audience. So, why would you design for them any different? So, what we are going to be studying here together is not the end all be all of PowerPoint slide design.
This is just the beginning. And in the beginning of any design talk, we break things down into design elements. In this course, we're not going to be talking about all possible design elements, but a handful of key elements just to get you started. First off, there's hierarchy. Hierarchy in design is simply when one design element appears more important in comparison to other elements on the slide. Space, also known as white space or negative space, refers to the empty places or the separation between elements on the slide.
We'll also be talking about similarity and contrast, as well. Now, these two components work closely together to communicate a variety of different relationships. And finally, color. Color as a design component has a very specific purpose and it is not for decoration, it's for attraction. This, and all the other design components we'll be discussing in more depth, so stay tuned.
- Designing as non-designers
- Key design components
- The need for hierarchy
- Hierarchy in bulleted slides
- When bullets are cognitively necessary
- Using space effectively
- Creating similarity and contrast strategically