Watch a quick introduction for non-designers about what good design means in PowerPoint, and what newbies need to focus on early on and throughout the creation of a presentation.
- [Narrator] For business professionals new to design, it is easy to make the assumption that design is all about how something looks, how pretty it is or how it fits with your company's image or brand. But that is a false assumption. Design, or rather good design, has more to do with how well something functions, whereas bad design fails to consider the person's needs and experiences using the product. The late Steve Jobs once said this. "Design is not just what it looks like and feels like.
"Design is how it works." I love this as a quote, with or without the context. Because as amateur designers working in PowerPoint, it is easy to get caught up in all those little tools in PowerPoint, tools like themes and templates, smart art, charts and diagrams, picture styles and shading, animations and transitions, and more features, it seems, coming every day. And this isn't a bad thing.
They're just features, just tools. But like any tool, it takes time and practice to learn how to use those tools well and in what contexts. The first time I picked up a tool in wood shop, I wasn't expected to build a full-scale working mansion with it. No, I built a tiny subpar birdhouse first. And yet on the job, it seems, our audiences or even ourselves expect us to build mansions all the time in PowerPoint, with just 20 minutes of self-directed exploration of the interface or less.
And just like designing a house, there's a lot more to designing a presentation than knowing how to use the tool. And so to create a design that works, we need to choose a design that complements and supports the number one most important aspect of your presentation, and that is your message. So when you sit down to write your speech or your presentation, you should be asking yourself these questions. What is my primary message? What is my number one goal in delivering this message? And how do I best visualize this message? And then when you have answers to these questions, then you can begin to think about the design.
- Designing as non-designers
- Key design components
- The need for hierarchy
- Hierarchy in bulleted slides
- When bullets are cognitively necessary
- Using space effectively
- Creating similarity and contrast strategically