From the course: Customer Insights and Consumer Analytics for Organizations: Tools and Analysis
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Loyalty analysis with Python
From the course: Customer Insights and Consumer Analytics for Organizations: Tools and Analysis
Loyalty analysis with Python
- [Instructor] Knowing where the strong data-driven relationships are, and knowing how to spot them can help you to control the drivers for business performance. In this video, I'll show you how to perform a regression analysis to identify and quantify the relationships in your customer data. Now, we already have our baseline functionality loaded in via our package declarations here, and I've gone ahead and connected to the data. One of the things that pandas gives us is the ability to see the relationship between columns, so you can actually do that for your entire dataset. And so, a lot of times what we're wanting to do is to figure out really where and how we are driving loyalty with our customers. And so, in working to identify that information, again, we can run a command that looks something like this to see where some of those relationships might exist to drive loyalty. So, the name of our data this time around is ci_data, so I'm just going to copy and paste that into our next…
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