Get a glimpse behind the scenes of a real-world commercial made with After Effects. Learn how to decode a client brief, create animatics, and design the motion graphics in After Effects.
- [Voiceover] Hi, I'm Eran Stern and welcome to "After Effects Breakdowns: N-Trig Commercial."` I think the best way to start is to show you the N-Trig digital pen commercial that was done by ST/AF, which stands for Studio Adam Feinberg from Tel Aviv Israel. So first, here is the final piece. - [Voiceover] You can draw a line from the first ideas ever envisioned to the technologies that power our lives today.
Moving the ideas from the realm of our minds into the physical world, rendering the complicated clear, leaving my mark in a complex digital world, the world's most advanced digital pen. The perfect integration of person and device.
Intuitive, powerful, and personal. N-Trig. - [Voiceover] So the idea here is to reverse engineer this movie and try to understand not only the practical steps but especially the creative process. During the upcoming movies, I'll show you how to decode a client brief, and how to turn it into a 3-D live movie that presents the product in its full glory.
We'll witness the design concept development, and talk about ways to present it to the client. Then we'll explore the storyboard animatics, and once the narrative is in place, - [Voiceover] Celebrating what makes us unique while connecting with others - [Voiceover] We will unload the After Effects project in detail. This course is an exceptional opportunity for learning how to create a motion graphics movie like this one. Along the way, we'll also explore a few third party plug-ins, such as Particular, Form, and Plexus and see how those tools help to extend the power of Adobe After Effects.
After viewing this course, you'll gain an important knowledge of how to approach complex projects like this one, as well as learn some practical techniques that could help you with your own work as well. Okay, I don't know about you, but I can't wait. So, let's go ahead and learn from the pros.
The featured product is the N-trig pen, a digital pen that "draws the line from idea to technology." You will reverse engineer the finished project to understand the practical steps and creative decisions the filmmakers made along the way.
Eran Stern shows how to decode a client brief, present design concepts for signoff, create previsualizations and animatics, and then transition the design to After Effects. Many of the effects, such as dust layers, streaks of light, and geometric lines, are achieved using some of Eran's favorite third-party plugins (Particular, Form, and Plexus). The lessons are full of practical examples for broadcast television as well as online distribution. Along the way, Eran weaves in tips, shortcuts, and professional techniques that will amaze both veteran After Effects users and new motion graphics artists.
- Analyzing a client brief
- Presenting to a client
- Creating animatics
- Integrating 3D renders with After Effects
- Animating lines and particle effects
- Creating an animated paper-to-digital transition
- Modeling a digital pen with third-party plugins