From the course: After Effects Breakdowns: N-Trig Commercial
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Analyzing the client brief
From the course: After Effects Breakdowns: N-Trig Commercial
Analyzing the client brief
- [Voiceover] According to director Adam Feinberg the brief was simple and short. The guys from NTRIG claim that they came up with the best digital pen in the world and they would like their clients to feel that statement with a short CG movie. So in other words, this is not a regular commercial. It is also a promo for the product and the technology behind it. Now an alternative definition for a promo, in one word, is a promise. Since this is a new revolutionary product or at least it was at the time the decision was to set up a visual ride through ink, ideas, formulas, technology, and time. This ride should display the many layers of innovation embedded with this device. All of this should be linked by a concept of graphic line intertwined with a line of thought. You can see some of the early sketches and design process here as well as on the NTRIG page of staf.tv and get a sense of how those ideas were translated from those illustrations to 3D elements. In the next chapters we'll…
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