Join Cynthia Sanchez for an in-depth discussion in this video What is Pinterest?, part of Pinterest for Business.
- At first glance, Pinterest may only seem suitable for businesses in the wedding, food, or other traditionally female-related industries. There are thousands of images of beautiful wedding dresses, delicious foods and cute craft projects. While these types of images currently may be the most popular topics on Pinterest, that doesn't mean that the platform is limited to these topics. When Pinterest launched in March of 2010, it became the fastest stand-alone website to reach 10 million unique monthly users in history. Most of the early adopters happened to be women of the Midwest, and ranged in age between 18 and 34 years old.
The network quickly began to reflect the interests of these women in this demographic. As of 2014, women still represent the majority of users of Pinterest in the United States, currently around 80%. Internationally, however, the numbers are a bit more balanced between male and female users. For example, in the United Kingdom, about 50% of the Pinterest user base is male. As Pinterest evolves and gains popularity, the range of topics becomes more diverse. It's now easy to find topics that are typically considered more male-related, such as professional sports and outdoor activities, like mountain biking.
Pinterest differs from other social networks such as Facebook or Twitter, in that it has a robust search feature that allows users to search for and find images or Pins related to almost any interest they have. So let's say, I'm planning a trip to Miami. I can use the Pinterest Search box to search for Miami. Pinterest will give me a whole page of information about Miami, such as places to eat, where to stay, and things to do while I'm there. This feature is one of many that makes Pinterest a powerful marketing tool for businesses outside of the more popular topics on Pinterest.
So you might be wondering exactly how Pinterest can help drive traffic and sales to your business. The power lies within the Pins. Most of the images seen on Pinterest are links to the original source of the image, meaning the website. This is what you as a business owner need to know. Each Pin on Pinterest has at least six ways to drive traffic to a website. Let's take a look at this example Pin here. First of all, we have the image itself, a website link at the top, a website link at the bottom, and certain Pins called Article Rich Pins will have their title here which is also a clickable link, and we'll cover more about Rich Pins in a separate video.
We also have a clickable link in the description, related Pins on the side, and an additional way that savvy Pinterest users can bring attention to their business is to use images that are watermarked with the business name, logo or URL. With all the ways that Pinterest can drive traffic to your website, it's easy to see how that traffic can be beneficial to your business. In following videos, I'll show you what types of images are the most popular on Pinterest, as well as the different types of Rich Pins available, and how to get them.
Cynthia also provides crucial details on expanding Pinterest reach, including understanding what to pin and how often, writing successful pin descriptions, engaging with influencers, creating boards, and participating in groups. Plus, discover how to use contests, messaging, and Rich Pins; start advertising with Promoted Pins; and measure the results of your Pinterest activities.
- How to pin
- Researching customers on Pinterest
- Creating a Pinterest plan
- Creating a pinnable website
- Opening a business Pinterest account
- Linking to other social networks
- Following other pinners
- Crafting good pin descriptions
- Creating article- and product-rich pins
- Measuring Pinterest success with analytics