Learn some tips for creating engaging pins on Pinterest.
- [Instructor] In this video I'd like to provide some tips for how you can create pins that are as engaging as possible, and will be as successful as possible as promoted pins. To do that I'm actually going to use a document that was provided to us from Pinterest, and it provides some really detailed explanations on what works best on Pinterest depending on the type of campaign you're going to run. Right now I'm just on the main ads page of Pinterest at ads.pinterest.com, and if we scroll towards the bottom of this page, we have this pdf that I mentioned earlier in the course and it's called how to make great pins, and if we click to download it, we can open it up in our browser and we'll zoom in a little bit here and I want to take a look at a few different areas within this document.
So you can see we've got the table of contents here and we have a chapter for each different type of campaign. We have chapter two is for building awareness for awareness campaigns, chapter three improving engagement, chapter four increasing clicks, chapter five driving conversions. So if we scroll down and we take a look at each one of these chapters, and of course this document should be available to you as well from your Pinterest account, you'll notice that we have some tips for when we're trying to build awareness with an advertising campaign.
First of all it's a good idea to use compelling images and I think that probably goes for all of these types of campaigns, whenever you're using a social platform, compelling images are really the strongest thing that you can use right off the bat to grab the user's attention and make so they don't just scroll right past whatever your advertisement is, so make sure they're high resolution, high quality, life style images are really great on Pinterest. Also, it's important to provide some detailed descriptions, so that kind of tells people okay here's the picture, here's my product or service, now here's how it works or here's what you can do with it, to kind of give the user a little bit more information so that they don't just look real quick, say, oh that's cool and move on, they can actually read a little bit more about it, which will increase the chances that they would actually click on it, and then of course celebrate novelty.
Pinterest is the place that I go to when I'm trying to discover new recipes or new ways to do something, if I need to make something creative and I'm just looking for ideas, that's what I use Pinterest for and I think that's what a lot of people use Pinterest for, so being able to put up a pin that's something different that they haven't seen before is really going to increase the chances that you capture that user's attention. Definitely always be using a two to three aspect ratio, but we've already talked about that. It's a good idea to have your logo or some branding on your images, so that users know what company the image is associated with, and then you could have some text overlays as well.
You know, you can do a balance between your description and text overlays, they have some examples down here, so we can see we've got the title up here and then we've got a little text overlay, you know, serves seven, the more the merrier, just adding a little flavor to that particular pin. If we scroll down we'll see some tips for when we're running engagement campaigns, highlight a hero image. So Pinterest is telling us that pins that focus on a single product lead to more close ups, more saves, more engagement, so you might want to really highlight one particular aspect of your product or service and show that off as much as much as you can, and rich pins, lots of information.
That's a good idea as well for engagement, so you can see this is more sales oriented here on these pins that we're looking at now, as compared to the pins we saw when we were talking about engagement. So a little bit different, more products being featured, that sort of thing. Again, showing them how to use your product, that's always important on any social platform, how does your product provide value and how can a user use your product to solve their problem. For increasing clicks, this is actually little bit different from when we're trying to increase engagement, because for engagement campaigns Pinterest lets us know it's a good idea to highlight one specific product or one specific service, but they say hey, if you're trying to get clicks to your website it might be a good idea to show multiple products in a single pin, because then you've kind of got multiple little chances that one of those products will intrigue the user and they're going to be more likely to click on it.
Again we want a 2:3 aspect ratio, using compelling high res images. One thing that I would also add to these tips provided by Pinterest, is to have some sort of call to action. If the customer is interested in your product or service, what are they supposed to do next? Is there a place where they can start a free trial, is there a place where they can order it, or even just get some more information? A lot of times I see marketers that have great advertisements, advertisements that I would click on, but I don't really know why I would click on it, because it's not telling me where I'm going to go next.
It's not telling me what's going to happen when I click on the advertisement, and as a user that will really increase the chances that I'll click on ad, if I know what I'm going to be doing next. If I'm just going to click on an ad and have no idea where that's going to take me, it's going to take me a little bit more to really kind of make that decision to, okay, I'm going to stop what I'm doing on whatever website I'm currently visiting, and I'm going to click on this advertisement even though I have no clue where I'm going next, so call to action is very, very important I think for any type of advertising campaign, really on the internet.
So I would really include that in your pins as well, and again this guide is available to you just by going to ads.pinterest.com after you've created a business account and you can click to open up the pdf at the bottom of the page, some really great tips and tricks in this pdf.
- Creating a Pinterest business account
- Creating engaging pins
- Creating a Pinterest ad campaign
- Reviewing analytics