Set up boards strategically

- [Instructor] On Pinterest, it's all about the images…and boards are where you save…and showcase those images which are known as pins.…You can make boards for pretty much any topic…and when it comes to marketing your business on Pinterest,…you have an incredible opportunity…to showcase your brand, products, services and ideas.…On Pinterest, your board are your brand's calling card…and you can see here on the fictional brand Wisdom Pets,…that the boards are front row and center.…This is my first impression…for potential clients and loyal customers.…

So let's talk about the main board elements…and how you can optimize them in your marketing strategy.…The first way to optimize your board…is to focus on the board name.…Make sure you create boards with specific keywords.…Your title should match keywords…people would normally search for on Pinterest.…Next is the description.…These do have a 500 character word limit,…but make sure to keep it succinct and catchy.…I recommend between 160 and 300 characters.…

When you write your board description,…