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Looking for more music marketing tips? See our other courses by music industry insider Bobby Owsinski, including Social Media Basics for Musicians and Bands, Facebook for Musicians and Bands, and YouTube for Musicians and Bands.
- Creating a personal or business account
- Building boards
- Pinning images, audio, and video
- Enhancing Pinterest SEO
- Creating pin chats and contests
- Deciding how often to post on Pinterest
Skill Level Appropriate for all
Marketing up pinterest revolves around stretch of quality posts in the direction just like many other social networks. In this case the difference is that your interaction is meant to directly drive traffic much more then in other networks. Our strategy revolves around the following points. In order to get the most traffic, you want to at least have some pictures that can't be found anywhere else. Regardless of which pictures or graphics you use, make sure they're at least 500 by 500 pixels in size. Also remember that the image resolution should match the screen at 72 pixels per inch.
The file size is pretty much unlimited, but it's best if you keep it below one mg or smaller, so it loads quickly. There's a running debate as to whether you should add copy or watermark into your images. While a watermark with something like, Property of the unsigned, will probably keep people from sharing your image. Having a logo or website address inconspicuously inserted in the corner might work, okay. Remember that if you're trying to sell merch, let the product sell itself by its appearance. You might be able to get away with a price tag on a merch picture on a gifts board, but for the most part, Pinterest users frown on anything that feels too much like promotion.
A big thing to remember is that the content you post on Pinterest will also be used by other Pinterest users. Which means that not only can they repin it, but they can also modify it, reproduce it, display it, distribute it, or do whatever they want, but only within Pinterest. Be sure that the image has a proper name. An image with a computer generated name doesn't help you much in a search, while one that's clearly named, like thereinholdauditoriumgig.jpg is a lot more searchable. Furthermore, if you pin an image from your website make sure that it has a complete Alt tag.
Finally don't forget to use keywords in your image file name if you can. These are examples of computer generated JPEG names it's better to have something that's a lot more descriptive, so for instance 65 Melody maker and then there it is and we know actually what it is because of the name it has. Pinterest doesn't place any restrictions on the height of an image, but it does constrict the width to 554 pixels. Anything wider than that will be resized, and if it's beyond 2,000 pixels, it might even be rejected.
Studies have shown that taller images are also more reputable because they take up more space in pictures feeds. Use that to your advantage and create an image that's tall visually interesting and apply named using appropriate keywords. Pinterest pictures are just like Youtube in that a detailed description can help the SEO immensely. There are 500 characters available for your description, but research has found that most repined items had descriptions that range somewhere from 200 to 310. Too much text can actually be a turn off here.
Also be sure to use plenty of keywords in your description, as that's how people find your images. Which hopefully means that more traffic will make its way back to your website. Remember that a description will stay with the picture, even when its repined in the Pinterest world. So be sure that you includes your band name, as well as a link to your website. When you repin someone's pinned picture they'll be notified via email, which is an opportunity to have them check out your site. Since Pinterest is so community oriented, you can be sure that most will follow the links to your account to see where you pinned their picture.
This gives them an opportunity to have them look through your boards. Obviously it's important they they find your boards interesting enough to follow your links back to your website as well. Also remember that if an image is too small, Pinners can't share it. And, if they find a larger version somewhere else, you'll lose out on the traffic opportunity. When you hold your cursor over a pin picture, you see the re-pin, like and comment tabs. When you make a comment, it stays with the picture. So whatever you write has the potential to catch people's attention and drive traffic to your boards.
Pinterest also notifies the person who's pinned the picture that a comment has been made and gives them a link to respond to your comment. Which once again provides a chance to drive traffic to your board and therefore your site. Following others is another way for you to drive traffic to your boards. Once again, whenever you follow someone, they get an email notifying them, which provides a link to allow them to go to your account and follow you. You can also tag other Pinterest users in your pins by using the @username in your descriptions. This allows you to network with other bands and musicians using this feature.
How many people doing this here, so it's a great way to build a following and stand out. And finally follow others who are pinning or repining your products or pictures. Also make sure to follow the top interest users which encourages them to follow you back.