Join Cynthia Sanchez for an in-depth discussion in this video Pinnable images, part of Pinterest for Business.
- Why has Pinterest become so popular? Is it that the ease of organizing the content you find online? Is it because it makes it easy to connect with people with similar interests? Those reasons both factor into its popularity, but the main reason Pinterest has become so popular is the pictures. Science has proven that our brains process images in a completely different way than we process text. The information is processed quicker and at a deeper level. It is much easier to develop an emotional connection to images than it is with text. Let's take a look at a few pictures and see what happens.
Each of these images give you a response. Perhaps a longing to travel, memories of childhood, or maybe even hunger. The same happens with the images on Pinterest. The images there catch peoples attention, cause a response, and for a business, hopefully, an action as well. Businesses using Pinterest as a marketing tool want their images to catch peoples attention, have them pinned and repinned and ultimately clicked on to bring traffic to their websites where they can generate leads and make sales. You might be wondering, what kinds of images are pinnable and what kinds of images you should be using on your website to attract attention on Pinterest.
Let's start off with the technical side of things first. Pinnable images must be of a certain size and file type. You can pin JPG, PNG, and GIF image files and they need to be at least 80 by 120 pixels or 120 pixels by 80 pixels in dimension; however, please don't rely on images that are this small. On Pinterest, images this small will get lost among all of the other bigger images. In the Pinterest feed, all images get the same width, but the height can vary. Take advantage of this by using tall images whenever possible.
This is so important that I'm going to repeat myself. Use tall images. Tall images will give your content a better chance of getting noticed. For example, on this screen we can see that this silly pup is tall and big, but the image next to it with a white background that's smaller and shorter is much easier to overlook than this tall big image. When an image is clicked on, a new screen appears and if the image is at least 735 pixels wide, it will fill the entire space. If it's less than 735 pixels wide, the image will have a border around it, which is okay.
The image just needs to be big enough that people can see the important details of it. If you're a business that sells products, it's pretty obvious that you should pin products that you have for sale, but what other kinds of images should be pinned and what about business that don't have physical products to sell? Blog posts are one of the most common types of content shared on Pinterest and they can be extremely helpful for both product and non-product base businesses. Of course, images must be included in your blog post to make them pinnable, but not any image will do. The image should represent the focus of the blog post.
Let's take a look at an example. If a dietician writes a blog post about the health benefits of orange juice and uses this image as the featured image in the article, it's a nice eye catching pinnable image, right? Not really. On Pinterest, it will be surrounded by lots of other images, and without pausing to read the pin's description, it would be impossible to know that this pin links me to information about the health benefits of orange juice. They say a picture is worth a thousand words, but it's up to the viewer to decide what words to give that picture.
When I see this picture, I think of breakfast, or possibly where to buy orange juice. Not necessarily the health benefits, but don't worry. There's an easy remedy that can make this image into a pin that will attract people interested in the health benefits of orange juice. A simple text overlay can be all that is needed to take this from a blog post that gets no attention on Pinterest to one that gets pinned and repinned over and over. Text overlays can be helpful to the viewer in understanding what the pin is all about on Pinterest. Change up the words and now this image can be used for a completely different purpose.
Now it's great for a travel blog. Remember, on Pinterest and on other social networks, the viewers don't have the benefit of being on your website to put the image in a proper context. Text overlay can be easily added to any image with a tool like Photoshop. If you're not a Photoshop master that's okay. There are several free and easy to use tools available online. Canva.com and picmonkey.com are two of my favorites. Once you have created the perfect image for your blog post there's one more key factor to keep in mind.
You also need to make sure that the file image names and the alt-text given to that image are also keyword optimized. Since pin it buttons can use information from any of these areas for a pin description. Tall descriptive eye catching images are a critical part of Pinterest success. Following these recommendations and linking them to useful relevant content will help your pins and account get attention on Pinterest.
Cynthia also provides crucial details on expanding Pinterest reach, including understanding what to pin and how often, writing successful pin descriptions, engaging with influencers, creating boards, and participating in groups. Plus, discover how to use contests, messaging, and Rich Pins; start advertising with Promoted Pins; and measure the results of your Pinterest activities.
- How to pin
- Researching customers on Pinterest
- Creating a Pinterest plan
- Creating a pinnable website
- Opening a business Pinterest account
- Linking to other social networks
- Following other pinners
- Crafting good pin descriptions
- Creating article- and product-rich pins
- Measuring Pinterest success with analytics