Join Cynthia Sanchez for an in-depth discussion in this video Pin descriptions, part of Pinterest for Business.
- Many people use Pinterest to search for inspiration or for solutions to problems. What's crucial to remember about this is that people use it to search. Just as other search engines, like Google, rely on text to bring people what they're looking for, so does Pinterest. Though Pinterest is known for images, to give your pins the best opportunity to be discovered through a Pinterest search, how you describe your pins is just as important as the image you use. Pin searches are often the way a person first encounters a Pinterest account, so you'll want to make sure that your pins appear in search results and are attractive to Pinterest users.
From your pin, they can check out your boards with other pins related to what they're searching for and follow you. Let's go ahead and do a search on Pinterest. In this case, we'll search for puppies. Most of the pins that appear in search results are there because the same keyword or phrase used in the search is also in the pin's description. The description is the bit of text located underneath the pin and can be up to 500 characters in length. That doesn't mean each pin should have a description that is 500 characters long. When people use Pinterest, they're more in a browsing mood than in a reading one.
The best pin descriptions are balanced between being descriptive enough to give the user a good idea of what the pin links to but not so long that the text overwhelms them and they overlook it. Here's an example of a bad pin description. Not only should a pin description be descriptive, it should also be engaging. Avoid keyword-stuffing your pin, such as this one. As you can see here, there are lots of words used in this description that would help them in searches, but it's so long it might be overlooked by Pinterest users.
Pin descriptions also give you the opportunity to share a bit of your expertise and add value. For example, in this pin, pin by Wisdom Pets, we can see that it's an image of a cat standing next to a pot of flowers, and in the pin description they give pet owners a warning about possible poisonous plants. This little extra bit of commentary in the pin description supports the content it links to, and it's helpful for their followers. Pin descriptions should be informative, but they can also be a way to engage your followers through question. This pin offers insight on their experience, but they also ask a question of their followers.
Though Pinterest isn't often used for conversation, it doesn't mean that it never happens. Yes, beautiful images may be the first thing we think about when we think of Pinterest, but they are only part of the equation. Well-written pin descriptions will help your pins and business be more discoverable.
Cynthia also provides crucial details on expanding Pinterest reach, including understanding what to pin and how often, writing successful pin descriptions, engaging with influencers, creating boards, and participating in groups. Plus, discover how to use contests, messaging, and Rich Pins; start advertising with Promoted Pins; and measure the results of your Pinterest activities.
- How to pin
- Researching customers on Pinterest
- Creating a Pinterest plan
- Creating a pinnable website
- Opening a business Pinterest account
- Linking to other social networks
- Following other pinners
- Crafting good pin descriptions
- Creating article- and product-rich pins
- Measuring Pinterest success with analytics