Join Cynthia Sanchez for an in-depth discussion in this video Opening a business Pinterest account, part of Pinterest for Business.
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- Up until a year ago there was only one kind of Pinterest account, but now there are both personal and business accounts. If you already have a Pinterest account, do you know which kind you have? And does it really matter? There are some very important reasons why it definitely does matter. The first reason is that if you use Pinterest for commercial purposes, their terms of service clearly state that you must create a business account. Pinterest takes this very seriously, so it's important to abide by their terms of service. The second reason it's important to have a business account is that you get access to your account's analytics.
I'll cover Pinterest analytics more in depth in another video, but the information given can be invaluable for a business. A third reason to have a business account instead of a personal account is that you'll have access to Pinterest's advertising service, called Promoted Pins. I'll cover Promoted Pins in another video, but using them can be a way to reach the Pinterest community beyond your current followers. If you're not sure which type of account you have, log in to your account and go to your main account profile page. Click the edit profile button at the top right-hand side of the page.
If the box at the top says first and last name, then you have a personal account. If it says business name, then you have a business account. If you don't have an existing account and want to launch a new business account, simply go to business.pinterest.com. Here you'll see a screen with a big red Join as a business button. Give it a click. If you have a personal account, this is also where you can convert it to a business account. I'm going to create a business account for one of Wisdom Pet Medicine's veterinarians, Dr. Kimberly Sanders.
Don't worry if there aren't topics that aren't a good fit. You can make adjustments in the next step. If you haven't already added a Pinterest Pin It button to your browser, you can do that now or you could skip it until later. Once you've made your selection, you will arrive on your account's profile page. Click the following number located just underneath your profile image. There you can unfollow any interests that aren't relevant. As far as basic functionality and appearance go, there really is no difference between a personal account and a business account. The appearance is the same and the ways that you create pins and boards is also the same.
Be sure to keep an eye on your email for an account confirmation from Pinterest. Once you do that, you'll have an official Pinterest business account, complete with all of the features and functions important for using Pinterest as a marketing tool.
Cynthia also provides crucial details on expanding Pinterest reach, including understanding what to pin and how often, writing successful pin descriptions, engaging with influencers, creating boards, and participating in groups. Plus, discover how to use contests, messaging, and Rich Pins; start advertising with Promoted Pins; and measure the results of your Pinterest activities.
- How to pin
- Researching customers on Pinterest
- Creating a Pinterest plan
- Creating a pinnable website
- Opening a business Pinterest account
- Linking to other social networks
- Following other pinners
- Crafting good pin descriptions
- Creating article- and product-rich pins
- Measuring Pinterest success with analytics