In this video, social media strategist Megan Adams provides an overview of how Pinterest and its key features work. Megan explores how Pins work, including how to share a Pin, like a Pin, or create a Pin itself. In addition, Megan also covers how boards work and are set up, and includes a thorough overview of Pinterest Analytics and how you can track and measure how your account is performing on Pinterest.
- [Instructor] Pinterest is a self-proclaimed catalog…of the world's ideas.…And it's centered around the concept of the pin.…Pins are ideas.…So they can be a gift, a recipe,…an article or even your own product.…And they always point back to the websites…that they came from.…So let's take a look at how Pinterest works…from the perspective of my fictional Pinterest account,…Wisdom Pets.…Here I am on the Wisdom Pets business Pinterest account.…So it might look a little bit different…than your personal account.…But here we're talking all about business.…
Here you can see I am under the pins feed…on Wisdom pets.…So these are all the pins that I've either saved…or re-pinned from my account.…Let's take a closer look at a pin.…So if I hover over it,…I have the option to select that I've tried it.…That this pin works.…I can share how my experience was,…leave a note or a tip and add a photo.…I also have the option here to edit it.…So editing this pin means that I can choose…or change the board that it shows up on.…
And a board is a collection of pins.…
Author
Megan Adams
Released
4/27/2017- Using Pinterest Analytics
- Understanding how to use Rich Pins in your Pinterest marketing
- Setting up your business Pinterest account
- Creating a powerful profile page
- Setting up and organizing brand boards
- Crafting your marketing strategy for Pinterest
- Setting up boards strategically
- Building engagement into your strategy
- Using advanced Pinterest marketing techniques
- Getting started with ads and promoted Pins
- Creating an ad campaign
Skill Level Intermediate
Duration
Views
-
Introduction
-
Welcome57s
-
-
1. Get Started
-
How Pinterest works11m 15s
-
2. Pinterest for Business Features
-
Pinterest terms of service1m 29s
-
Rich Pins7m
-
-
3. Set Up Your Business Pinterest Account
-
Basic setup8m 37s
-
-
4. Craft Your Marketing Strategy for Pinterest
-
Define your marketing goals9m 28s
-
Create Pins strategically11m 27s
-
-
5. Advanced Pinterest Marketing Techniques
-
Run a Pinterest contest3m 18s
-
SEO for Pinterest11m 58s
-
6. Pinterest Ads and Promoted Pins
-
How to create an ad campaign8m 18s
-
Track conversions3m 34s
-
Create an audience5m 31s
-
Measure analytics6m 4s
-
Conclusion
-
Next steps1m 8s
-
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: How Pinterest works