In this video, social media strategist Megan Adams provides an overview of how Pinterest and its key features work. Megan explores how Pins work, including how to share a Pin, like a Pin, or create a Pin itself. In addition, Megan also covers how boards work and are set up, and includes a thorough overview of Pinterest Analytics and how you can track and measure how your account is performing on Pinterest.
- [Instructor] Pinterest is a self-proclaimed catalog…of the world's ideas.…And it's centered around the concept of the pin.…Pins are ideas.…So they can be a gift, a recipe,…an article or even your own product.…And they always point back to the websites…that they came from.…So let's take a look at how Pinterest works…from the perspective of my fictional Pinterest account,…Wisdom Pets.…Here I am on the Wisdom Pets business Pinterest account.…So it might look a little bit different…than your personal account.…But here we're talking all about business.…
Here you can see I am under the pins feed…on Wisdom pets.…So these are all the pins that I've either saved…or re-pinned from my account.…Let's take a closer look at a pin.…So if I hover over it,…I have the option to select that I've tried it.…That this pin works.…I can share how my experience was,…leave a note or a tip and add a photo.…I also have the option here to edit it.…So editing this pin means that I can choose…or change the board that it shows up on.…
And a board is a collection of pins.…
Author
Megan Adams
Released
4/25/2017- Using Pinterest Analytics
- Understanding how to use Rich Pins in your Pinterest marketing
- Setting up your business Pinterest account
- Creating a powerful profile page
- Setting up and organizing brand boards
- Crafting your marketing strategy for Pinterest
- Setting up boards strategically
- Building engagement into your strategy
- Using advanced Pinterest marketing techniques
- Getting started with ads and promoted Pins
- Creating an ad campaign
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome57s
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1. Get Started
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How Pinterest works11m 15s
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2. Pinterest for Business Features
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Pinterest terms of service1m 29s
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Rich Pins7m
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3. Set Up Your Business Pinterest Account
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Basic setup8m 37s
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4. Craft Your Marketing Strategy for Pinterest
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Define your marketing goals9m 28s
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Create Pins strategically11m 27s
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5. Advanced Pinterest Marketing Techniques
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Run a Pinterest contest3m 18s
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SEO for Pinterest11m 58s
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6. Pinterest Ads and Promoted Pins
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How to create an ad campaign8m 18s
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Track conversions3m 34s
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Create an audience5m 31s
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Measure analytics6m 4s
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Conclusion
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Next steps1m 8s
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Video: How Pinterest works