In this video, social media strategist Megan Adams shares the resources and educational materials Pinterest has developed to ensure your marketing success on the Pinterest platform. This includes the Pinterest for Business website that has downloadable guides as well as articles on how to use Pinterest like a pro. Megan also provides an overview of Pinterest's success stories page. This is filled with case studies and examples of how specific brands used Pinterest to grow their business.
- [Instructor] A Pinterest for business account…offers you an entire educational platform…to help you better market your business using Pinterest,…and it offers a ton of educational marketing materials…to optimize your account and marketing effectiveness.…Here we are at business.pinterest.com.…This is a platform for Pinterest for business.…So, to get started setting up your business account,…you can head to Join as a business on the left,…that bright red button.…You can join Pinterest up at the top-right,…or I recommend selecting the Getting Started box…at the far left.…
So, this is what's going to walk you through…how to set up your Pinterest business account,…and then more information about it.…Let's click in there and take a look.…So here, you can see how to get the most…out of Pinterest for business.…You have a ton of resources.…If I scroll down, you also have some…important terms of services.…Let's head back to the home page.…Next to Getting Started is Tools.…So, in the Tools section are the latest tools…developed just for the business account.…
Author
Megan Adams
Released
4/25/2017- Using Pinterest Analytics
- Understanding how to use Rich Pins in your Pinterest marketing
- Setting up your business Pinterest account
- Creating a powerful profile page
- Setting up and organizing brand boards
- Crafting your marketing strategy for Pinterest
- Setting up boards strategically
- Building engagement into your strategy
- Using advanced Pinterest marketing techniques
- Getting started with ads and promoted Pins
- Creating an ad campaign
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome57s
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1. Get Started
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How Pinterest works11m 15s
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2. Pinterest for Business Features
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Pinterest terms of service1m 29s
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Rich Pins7m
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3. Set Up Your Business Pinterest Account
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Basic setup8m 37s
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4. Craft Your Marketing Strategy for Pinterest
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Define your marketing goals9m 28s
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Create Pins strategically11m 27s
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5. Advanced Pinterest Marketing Techniques
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Run a Pinterest contest3m 18s
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SEO for Pinterest11m 58s
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6. Pinterest Ads and Promoted Pins
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How to create an ad campaign8m 18s
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Track conversions3m 34s
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Create an audience5m 31s
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Measure analytics6m 4s
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Conclusion
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Next steps1m 8s
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Video: Educational materials and platform