Join Cynthia Sanchez for an in-depth discussion in this video Develop a Pinterest mindset, part of Pinterest for Business.
- When you hear the phrase social media, you might think of people sharing pictures of their most recent meal, staying in touch with friends, or the oh so popular selfie. Though Pinterest has fallen under the social media umbrella, people do not use it in the same way as they do other platforms, such as Facebook or Twitter. And it is important to understand these differences when using Pinterest for a business. For example, on Facebook, people will often share pictures of big life events, such as a wedding, or their child's birthday party. People typically don't do this on Pinterest, but they will use Pinterest to help them plan these events.
On Twitter, you will often see tweets about current events, such as breaking news, or about something happening in a city. But on Pinterest, you will see pins about things to do or places to visit in that city. Pinterest Co-founder and CEO Ben Silverman put it best in a recent Forbes article, "If Facebook is selling the past and Twitter the present, "Pinterest is offering the future." Think about that just a second, Pinterest gives businesses insight into the things people want to have or to do in the future.
That can be very powerful information for businesses including ideas for marketing and advertising campaigns, or even product development. By understanding how and why people use Pinterest, you can build an account that will attract followers, and repins that will bring additional traffic to your website. People use Pinterest for many reasons and most of it is based in the future. There are thousands of board titles on Pinterest that begin with the word Dream. Dream House, Dream Vacation, and Dream Wedding, just to name a few. People also use Pinterest to find solutions to their problems.
They look to Pinterest to help with for what to make for dinner, how to grow a garden, or even what to wear. Pinterest also makes it very easy to discover new things that you might be interested in. For example, someone might start off their Pinterest session to find ideas for their next camping trip, then come across a pin of a beautiful photograph of a sunset in the mountains. Now, they're inspired to learn more about photography to get better photographs of their next camping trip. Then, they start searching for pins about photography. Who knows where this could lead to. Perhaps photography lessons, maybe a new camera.
Even though Pinterest is a very visual platform, it's important to remember that text still matters. To attract new followers and repins for your business account, it's important to remember to use key words that are relevant to your business anywhere that text is available, including your account name, your account description, board titles and descriptions, and pin descriptions. Think of it as Pinterest SEO, or search engine optimization. Pinterest is more of a search tool with some social media characteristics. Understanding the importance of text on Pinterest, as well as why people use it, will help you in building a well planned and targeted account.
Cynthia also provides crucial details on expanding Pinterest reach, including understanding what to pin and how often, writing successful pin descriptions, engaging with influencers, creating boards, and participating in groups. Plus, discover how to use contests, messaging, and Rich Pins; start advertising with Promoted Pins; and measure the results of your Pinterest activities.
- How to pin
- Researching customers on Pinterest
- Creating a Pinterest plan
- Creating a pinnable website
- Opening a business Pinterest account
- Linking to other social networks
- Following other pinners
- Crafting good pin descriptions
- Creating article- and product-rich pins
- Measuring Pinterest success with analytics