In this video, social media strategist Megan Adams walks through the anatomy of a perfect Pin. Megan covers what makes an effective Pin and how you can create them for your business on Pinterest. With a Pin, there's a lot more than meets the eye. Megan covers how to choose and create images, how to link them (and the importance of linking) to your website, and best practices for writing descriptions and using keywords.
- [Narrator] Pins are what make Pinterest,…well, Pinterest, and also so popular.…Now, just the act of pinning something…is not enough if you're looking to market…your business on Pinterest successfully.…Let's go over some different ways…you can use pins strategically for your own business.…First, let's go over the different types of pins.…You'll hear me talking about pins a lot,…and pins are those images that have been saved to Pinterest…that often link back to a website.…A repin actually makes up about 80%…of the content on Pinterest.…
You can simply grow your traffic…by collecting and sharing great content…from other people; that is a repin.…Rich pins allow you to use additional information,…called metadata, from your website.…This includes showing your site's favicon,…which is like your logo, and your URL automatically.…These fall into six different categories,…and you can use them by adding a snippet of code…to your website and then applying to Pinterest.…Buyable pins actually allow users to purchase products…
- Define the most important element in a pin.
- Describe the Rich Pins Validator service.
- Explain how to add Pinterest to your website.
- Summarize how to set up boards strategically.
- Name some of the marketing tools you can use with Pinterest.
- Differentiate among the different types of audiences.