In this video, social media strategist Megan Adams walks through the anatomy of a perfect Pin. Megan covers what makes an effective Pin and how you can create them for your business on Pinterest. With a Pin, there's a lot more than meets the eye. Megan covers how to choose and create images, how to link them (and the importance of linking) to your website, and best practices for writing descriptions and using keywords.
- [Narrator] Pins are what make Pinterest,…well, Pinterest, and also so popular.…Now, just the act of pinning something…is not enough if you're looking to market…your business on Pinterest successfully.…Let's go over some different ways…you can use pins strategically for your own business.…First, let's go over the different types of pins.…You'll hear me talking about pins a lot,…and pins are those images that have been saved to Pinterest…that often link back to a website.…A repin actually makes up about 80%…of the content on Pinterest.…
You can simply grow your traffic…by collecting and sharing great content…from other people; that is a repin.…Rich pins allow you to use additional information,…called metadata, from your website.…This includes showing your site's favicon,…which is like your logo, and your URL automatically.…These fall into six different categories,…and you can use them by adding a snippet of code…to your website and then applying to Pinterest.…Buyable pins actually allow users to purchase products…
Author
Megan Adams
Released
4/27/2017- Using Pinterest Analytics
- Understanding how to use Rich Pins in your Pinterest marketing
- Setting up your business Pinterest account
- Creating a powerful profile page
- Setting up and organizing brand boards
- Crafting your marketing strategy for Pinterest
- Setting up boards strategically
- Building engagement into your strategy
- Using advanced Pinterest marketing techniques
- Getting started with ads and promoted Pins
- Creating an ad campaign
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome57s
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1. Get Started
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How Pinterest works11m 15s
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2. Pinterest for Business Features
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Pinterest terms of service1m 29s
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Rich Pins7m
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3. Set Up Your Business Pinterest Account
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Basic setup8m 37s
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4. Craft Your Marketing Strategy for Pinterest
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Define your marketing goals9m 28s
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Create Pins strategically11m 27s
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5. Advanced Pinterest Marketing Techniques
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Run a Pinterest contest3m 18s
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SEO for Pinterest11m 58s
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6. Pinterest Ads and Promoted Pins
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How to create an ad campaign8m 18s
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Track conversions3m 34s
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Create an audience5m 31s
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Measure analytics6m 4s
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Conclusion
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Next steps1m 8s
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Video: Create Pins strategically