- Recognize an advertisement on Pinterest.
- Determine appropriate specifications to ensure that your pins load properly.
- List three campaigns that are options for promoted pins.
- Define CPM and explain how it relates to brand awareness campaigns.
- Identify A/B tests that can help analyze the success of your ads.
Skill Level Intermediate
- [Anson] Hi, I'm Anson Alexander and welcome to Advertising on Pinterest. In this course, we'll look at how to use promoted pins on Pinterest to increase your brand recognition, website visits, and conversions. I'll explain how to optimize the size of your pins to be as successful as possible. We'll go over how to create an advertising campaign on Pinterest and how to target users based on interest, demographics, and keywords that they're searching.
I'll show you how to interpret Pinterest analytics for your promoted pins to help you improve your performance in the future. We'll be covering all of this as well as tips and tricks for you to get the most out of promoting pins on Pinterest. Now, let's get started with Advertising on Pinterest.