Color accuracy is important—especially if you’re showing a colorful product! No one wants to buy a red sweater only to find out that it’s orange once it arrives. You can’t control your customer’s screen but you can ensure that your photos are as accurate as possible, and introducing an X-rite color card makes that an easy reality.
- When it comes to product photography,…color accuracy can be absolutely critical.…Sure, if you're just taking a picture…of something you have around the house…that you're selling online,…it doesn't really matter if the color is perfect or not.…But imagine, if you will, you're taking pictures…for a clothing manufacturer,…and those pictures are going to be used to sell the product.…Well, the color of those clothings…need to be absolutely right,…you can't be off by even a little bit,…or the people buying the clothing,…out of a catalog or online aren't going to get…what they thought they were getting.…So, color accuracy counts.…For me, that means using…the X-Rite ColorChecker Passport.…
This thing is awesome.…All I have to do is take a picture…with this in it, and then run it…through Photoshop or Lightroom…and the colors will automatically be set totally right.…Let me show you how this works.…All I have to do is get that into the frame,…and take a picture, and then take that picture…into Lightroom.…Let's take a look and see how this works.…
Need a refresher on the basics? Check out Joseph's Photography 101 series.
- Shooting with a smartphone or full-size camera
- Creating a softbox setup for shooting small products
- Shooting against a white seamless background
- Lighting for product photography
- Shooting accurate color
- Retouching product photography in post