Why does your white product look yellow? White balance! Today’s cameras are great at auto white balance, but taking manual control will make it even better. In this video, learn how to set a custom white balance with ease in nearly any camera.
- Getting accurate white balance is really important…to making your images look their best…and it might not be quite as straightforward as you think…to get there.…Let's start by talking about why your white balance…might not be accurate or easy.…To start off, if you are using any kind of…mixed lighting sources,…maybe you've got an LED light…from a couple different manufacturers…or a CFL light with an LED…or even CFLs or bare bulbs that are just different ages,…they tend to change over time…and so your color temperatures can be a bit mixed up.…So even if you think you know what it's supposed to be,…let's say that on the box it says it's 5600 degrees Kelvin,…if you set your camera to that…that doesn't necessarily mean it's going to be accurate.…
Plus if you're diffusing your light…or bouncing it off of reflective surfaces…or even just setting your subjects on a table…that's got a little bit of shine to it,…all of those things can contribute to the overall color…and therefore white balance of the scene.…So what you need to do is build a custom white balance…
Need a refresher on the basics? Check out Joseph's Photography 101 series.
- Shooting with a smartphone or full-size camera
- Creating a softbox setup for shooting small products
- Shooting against a white seamless background
- Lighting for product photography
- Shooting accurate color
- Retouching product photography in post