963 Camera Matching profiles in Camera Raw/Lightroom

- Hey gang, this is Dick McClellan. … Welcome to Dick's Techniques. … This week, we're going to take a look … at camera matching profiles, … which unlike everything else you've seen this year … are not new, not even sort of, … however, we're going to take a new fresh look at them. … In case you've never heard of them, … a camera matching profile takes a raw photograph, … such as a CRW or NEF or DNG, … and makes it look like it would … if you had shot it as a JPEG. … So in other words, it tries to match the photo … to the way it would look once again, … if processed by the camera itself. … It's not an exact science, … in fact, as we'll see, camera matching profiles … are rough guesses at best, … but they can be a good jumping off point … for your own custom modifications. … Oh, and this topic, it applies to raw images only. … Once again inside Camera Raw or Lightroom. … And for the sake of demonstration, … I'll be working with his run of the mill DSLR … which happens be a Canon 70D. … Here, let me show you exactly how it works. …