From the course: Deke's Techniques (2018-2021)
761 Designing a vector-based logo in Photoshop
From the course: Deke's Techniques (2018-2021)
761 Designing a vector-based logo in Photoshop
- Hey, gang, this is Deke McClelland. Welcome to Deke's Techniques. This week, we're going to take a look at developing a logo. So, this is a logo that I'm really working on, along with this group called Design Your Basement, which helps people design custom basements, as you might imagine, and it features this negative space door that's opening to reveal the outside world, and I want to keep things really flexible so the client can switch out the outside world with an actual photographic image. I want to be able to animate this logo, as well, and so instead of developing it inside of Illustrator, which is the standard approach, I'm creating it inside Photoshop using entirely vector based objects, as we're seeing right here, which is a totally reasonable approach, by the way, as you're about to see. We'll also be working with a so called variable font, and this guy happens to be Acumin Variable Concept, which is built in to Photoshop CC. Here, let me show you exactly how it works. Alright, here's the entirely vector based logo, as created inside Photoshop. We're going to be creating it entirely from scratch by going up to the File menu and choosing the New command. Now, I happen to be working in the legacy version of the New dialogue box, which is less clunky and it does mask, so, in other words, it's better. If you want to be working in this dialog box, as well, then just press Control + K, or Command + K on a Mac, to bring up the Preferences dialog box and turn on this checkbox right here, Use Legacy "New Document" Interface. I'm going to cancel out, because I've already done that, and then I'll press Control + N, or Command + N on a Mac. Notice that I'm working in pixels, and so I'm going to tab my way down to the height value and change it to 2500 pixels, so both width and height are the same. I've set the resolution to 300 pixels per inch, which is going to make a difference because we're working with type. The color mode is RGB, the bit depth is eight bits per channel, I've got my background contents set to white, and the color profile is sRGB, at which point, I'll go ahead and click okay in order to create that new document. Alright, now we want to create a big vector based rectangle using the rectangle tool which is available here in the Shape Tool flyout menu, and so, just go ahead and click any ol' place inside the image window and set the width value to 1800 pixels, and set the height to 1700. So, very nearly a square, but not quite, just to allow room for the text, and now I'll click okay. Alright, I want this rectangle to be blue to represent the sky, and so I'll double click on its thumbnail here inside the layers panel, and I'll set the hue value to 210 degrees, and then I'll set both the saturation and brightness values to 100% and I'll click okay, and now, I'll go ahead and rename this layer sky. Alright, now I want to center the rectangle with respect to the canvas, so I'll press Control + A, or Command + A on a Mac, to select the entire image, and then I'll switch to the Move tool up here at the top of the toolbox, which you can get by pressing the v key, and then notice up here in the options bar, we've got some alignment icons. I'm going to click this guy first, align horizontal centers, and that's going to center the rectangle horizontally, and then I'll just go ahead and make it flushed to the top of the image by clicking align top edges, like so, and we're not going to leave the shape there, we'll come back to it, and now, let's add a couple of vertical guides by pressing Control + R, or Command + R on a Mac, to bring up the rulers, then I'll drag from the vertical ruler, over on the left hand side of the screen, in order to create a guide that aligns with the left side of the rectangle, and then I'll drag out another one that aligns with the right side of the triangle. Alright, now let's create some type using the Type tool, and so I'll go ahead and select that tool, or you can press the t key, then I'll click some place down here, and I'll go ahead and enter the text, which is, design, then carriage return, your basement, like so, and I want the text to be centered so I'll press Control + A or Command + A on a Mac to select all of it, and then, I'll either click on a center text icon up here in the options bar, or you can take advantage of the keyboard shortcut, Control + Shift + C, here on a PC, or Command + Shift + C on a Mac. Alright, now I want to be able to see my text a little better, so I'm going to raise the type size to 48 point, and then, notice the font option here. I'm going to click in it to make it active, and I'm going to switch to one of the variable fonts that ships along with Photoshop CC, specifically, Acumin, which is A-C-U-M-I-N, and then, I'm going to locate this style right here from this very long list of styles, incidentally, and it goes by the name Wide Medium, which very likely is going to automatically bring up the properties panel, and notice right here we have a leading value, and so, I'm going to go ahead and set that leading to 44 points so that the letters are a little tighter together, and notice, if I expand this panel by dragging down on this bottom edge, I can see these specific style sliders, which are going to vary from one variable font to another, and I'll see this Advanced button. If you click Advanced, you'll bring up the character panel, which I don't know if I think that's that advanced or not, but still, here it is, and I do need access to it. So, I'll go ahead and click on the all caps icon right there and then, notice this kerning option, I'm going to change it from metrics, which is how it's set by default, to optical, which will help to tighten up the text a little bit. Alright, now I'll double click on the word design and I just happen to know that the type size wants to be 109.5 points, and that's going to make sure that it fits exactly below this blue rectangle, and then, I'll triple click on the word basement, and you don't need to click very quickly, you can just click three times in a row, one, two, three, and that'll select that entire line, and now, we want to return to the properties panel, which you can also get by going up to the Window menu and choosing the Properties command, and now I need to modify these specific values, here. I'm going to take the weight value down to 350, and then I'll tab to the width value and I'll take it down, just by pressing the down arrow key twice in a row, to plus 113. Then, I'll press the Enter key, or the Return key on a Mac, to accept that change, I'll hide the properties panel, and I'll press the Escape key in order to accept those changes. And you know what, that's not quite right. I'm going to go ahead and triple click, one, two, three, on the word basement again, or you could do so on the word your, in order to select that entire line of type, and I'm going to take the weight value up to 360. I want it to be a little heavier, and then I'll press the Enter key in order to accept that change. I'll press the Escape key in order to accept my text, and now, I'm going to zoom pretty far into this text right here and I'm going to switch to my move tool, up here at the top of the panel, and I'll go ahead and drag this guy down so that the top of the I is in exact alignment with the bottom of the blue rectangle, and then I'll press Control + zero, or Command + zero on a Mac, to zoom back out, and I'll press Control + A, or Command + A on the Mac, to select the entire image, and with my Move tool still selected, I'll go ahead and click on align horizontal centers up here in the options bar, and that goes ahead and nudges the type a little too far to the right, so I'll press Control + D, or Command + D on the Mac, to deselect the image, and I'll press the left arrow key a couple of times in order to nudge the D, specifically, so it's right up against that guideline, and then, I'll check out the placement of the N, which is looking pretty good. Might want to press the right arrow key in order to nudge it back a little. I just want to make sure the letters look as centered as possible below that blue rectangle. Alright, just a couple of more changes. I'm going to move this text down 40 pixels by pressing Shift + Down Arrow four times in a row, so, one, two, three, four, that's Shift + Down Arrow, once again, and next, I'll go ahead and center everything vertically, not by Shift clicking on sky, and then going up to the options bar and clicking on this guy, align vertical centers, 'cause if I do that, I'll center each one of the layers independently. Instead, what I need to do is group the two layers together just by pressing Control + G, or Command + G on the Mac, and that'll put 'em both in the same folder, doesn't matter what the folder is called. Now, you want to press Control + A, or Command + A, to once again select the entire image, and then, click on that icon, align vertical centers, and that will center those two layers together. Then, press Control + D, or Command + D on a Mac, to deselect the image and ungroup this group, we no longer need it, by pressing Control + Shift + G, or Command + Shift + G on a Mac, and that is how you begin the creation of this 100% vector based logo here inside Photoshop. Alright, now, so far, all we have is one big blue rectangle, which is why if you're a member of lynda.com/linkedinlearning, I have a followup movie in which we create all these other shapes based on the blue one, and so we're going to create the green shape using the properties panel, the black shape using the white arrow tool, and this white door using four point distortion, which is a function of free transform. If you're looking forward to next week, we're going to replace the background with a photographic image. Deke's Techniques, each and every week. Keep watching.
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
- 669_custom_QR.zip
- 670_more_QR.zip
- 671_hidden_circles.zip
- 673_shade_panels.zip
- 672_more_rectangles.zip
- 674_cafe_wall.zip
- 675_skewed_walls.zip
- 676_magic_checkers.zip
- 677_magic_dots.zip
- 678_reverse_illusion.zip
- 679_illusion_decor.zip
- 680_more_gizmos.zip
- 681_connect_gizmos.zip
- 682_wifi_symbol.zip
- 683_bluetooth_logo.zip
- 684_trajan_color.zip
- 685_trajan_AIcc.zip
- 686_stylistic_PsCC.zip
- 687_stylistic_AIcc.zip
- 688_grad_molecules.zip
- 689_sharper_moles.zip
- 690_smart_cules.zip
- 691_explore_cules.zip
- 692_blend_cules.zip
- 693_high_pass_cules.zip
- 694_cell_pattern.zip
- 695_hemoglobin.zip
- 696_edgy_cells.zip
- 697_springy_cells.zip
- 698_accordian_letters.zip
- 699_skew_blends.zip
- 700_cross_blends.zip
- 701_slice_blend.zip
- 702_blend_distort.zip
- 703_dynamic_roughen.zip
- 704_fish_twist.zip
- 705_dynam_bgnd_1.zip
- 706_dynam_bgnd_2.zip
- 707_quieter_art.zip
- 708_disintegration.zip
- 709_more_flakes.zip
- 710_mask_ashes.zip
- 711_flakes_to_ash.zip
- 712_note_tool.zip
- 713_contour_map.zip
- 714_contour_grad.zip
- 715_contour_arb.zip
- 716_contour_riff.zip
- 717_smooth_contour.zip
- 718_contour_cash.zip
- 719_color_of_money.zip
- 720_AI_adjust.zip
- 721_computer_key.zip
- 722_key_type.zip
- 723_faux_hedcut.zip
- 724_hedcut_lines.zip
- 725_color_hedcut.zip
- 726_ET_moon.zip
- 727_ET_trees.zip
- 728_ET_TRex.zip
- 729_global_glow.zip
- 730_content_aware.zip
- 731_space_portal.zip
- 732_enhance_portal.zip
- 733_rushing_stars.zip
- 734_AIcc_puppet.zip
- 735_puppet_tricks.zip
- 736_complex_puppet.zip
- 737_puppet_shortcut.zip
- 738_pentagons.zip
- 739_reinhardt.zip
- 740_kershner.zip
- 741_james_pentagon.zip
- 742_rice_pentagons.zip
- 743_stein_pentagon.zip
- 744_15th_pentagon.zip
- 745_tessellate_15.zip
- 746_pentatiles.zip
- 747_mod_pattern.zip
- 748_complement_tiles.zip
- 749_image_pattern.zip
- 750_pattern_fit.zip
- 751_candy_keeper.zip
- 752_keeper_text.zip
- 753_monster_movie.zip
- 754_mono_halftone.zip
- 755_word_haunted.zip
- 756_cheat_letters.zip
- 757_alt_adjust.zip
- 758_scuba_mono.zip
- 759_backscatter.zip
- 760_sample_outside.zip
- 761_Ps_vector_logo.zip
- 762_trans_shapes.zip
- 763_photo_logo.zip
- 764_high_res_snow.zip
- 765_enhance_snow.zip
- 766_snowflake_bokeh.zip
- 767_mandala_ps.zip
- 768_mandala_pattern.zip
- 769_mandala_dots.zip
- 770_mandala_color.zip
- 771_mandala_final.zip
- 772_AI_trim_view.zip
- 773_AI_presentation.zip
- 774_global_edits.zip
- 775_global_control.zip
- 776_freeform_grads.zip
- 777_freeform_lines.zip
- 778_freeform_gotcha.zip
- 779_great_white.zip
- 780_sharper_shark.zip
- 781_vibrance_sat.zip
- 782_vib_sat_sharp.zip
- 783_hedcut_action.zip
- 784_action_actions.zip
- 785_color_lines.zip
- 786_combine_lines.zip
- 787_clip_to_group.zip
- 788_color_outside.zip
- 789_flip_horizontal.zip
- 790_white_walker.zip
- 791_walker_begins.zip
- 792_digital_shave.zip
- 793_deep_wrinkles.zip
- 794_deep_brows.zip
- 795_pale_lips.zip
- 796_glowing_blue.zip
- 797_lifeless_pupils.zip
- 798_cold_gloomy.zip
- 799_brittle_flakes.zip
- 800_trans_shapes.zip
- 801_range_mask.zip
- 802_flip_photo.zip
- 803_actual_dream.zip
- 804_augment_dream.zip
- 805_smart_distortions.zip
- 806_blend_distortions.zip
- 807_star_negative.zip
- 808_star_pattern.zip
- 809_shaded_stars.zip
- 810_grad_pattern.zip
- 811_pattern_fade.zip
- 813_gobstopper.zip
- 814_gobpattern.zip
- 815_galignment.zip
- 816_etched_lines.zip
- 817_blend_pattern.zip
- 818_cubical_holes.zip
- 819_grad_pattern.zip
- 820_iso_arrows.zip
- 821_position_tips.zip
- 822_fill_gaps.zip
- 823_cartoon_teeth.zip
- 824_triangle_eye.zip
- 825_add_windows.zip
- 826_perfect_tessellate.zip
- 827_triangle_tunnels.zip
- 828_triangles_pattern.zip
- 829_colorful_triangles.zip
- 830_recolor_triangles.zip
- 831_rainbow_blends.zip
- 832_pattern_blends.zip
- 833_imposs_trident.zip
- 834_shade_trident.zip
- 835_opposing_grads.zip
- 836_trident_shadows.zip
- 837_impossible_hex.zip
- 838_impossible_lattice.zip
- 839_Joan_Miro.zip
- 840_watercolor_wash.zip
- 841_Miro_signature.zip
- 842_Photoshop_Miro.zip
- 843_enlarge_Miro.zip
- 844_Miro_Peele.zip
- 845_color_Us.zip
- 846_red_rorschach.zip
- 847_finish_Us.zip
- 848_CAF_fails.zip
- 849_turkey_2019.zip
- 850_trace_hand.zip
- 851_articulated_hand.zip
- 852_colorful_hand.zip
- 853_paint_fingernails.zip
- 854_paint_turkey.zip
- 855_turkey_feathers.zip
- 856_drop_shadow.zip
- 857_Ps_iPad_1.zip
- 858_Ps_iPad_2.zip
- 859_Ps_iPad_3.zip
- 860_iPad_Sidecar.zip
- 861_Adobe_Fresco.zip
- 862_Fresco_halftones.zip
- 863_live_brushes.zip
- 864_oil_paint.zip
- 865_Fresco_masks.zip
- 866_repurpose_mask.zip
- 867_vector_brush.zip
- 868_fresco_ps.zip
- 869_auto_color.zip
- 870_ACR_pano.zip
- 871_correct_pano.zip
- 872_diffusion.zip
- 873_simplify_2020.zip
- 874_fill_gaps.zip
- 875_posterize.zip
- 876_paint_bucket.zip
- 877_nonD_poster.zip
- 878_dynamic_poster.zip
- 879_filmstrip.zip
- 880_awful_awesome.zip
- 881_rembrandt.zip
- 882_recolor_freeform.zip
- 883_recolor_group.zip
- 884_over_under.zip
- 885_dev_over_under.zip
- 886_3D_metal_star.zip
- 887_heavy_metal.zip
- 888_wonder_poster.zip
- 889_wonder_displace.zip
- 890_wonder_woman.zip
- 891_metadata_template.zip
- 892_edit_metadata.zip
- 893_quilt_warp.zip
- 894_warp_object.zip
- 895_gopro_images.zip
- 896_content_aware.zip
- 897_gopro_combo.zip
- 898_blend_vignette.zip
- 899_photo_painting.zip
- 900_cue_ball.zip
- 901_pool_ball.zip
- 902_stripe_ball.zip
- 903_transform_each.zip
- 904_recolor_pool.zip
- 905_pool_cues.zip
- 906_rotate_cues.zip
- 907_repeat_face.zip
- 908_rainbow_faces.zip
- 909_mask_lips.zip
- 910_single_many.zip
- 911_symmetrical_mask.zip
- 912_colorize_grads.zip
- 913_mask_grads.zip
- 914_lantern_type1.zip
- 915_lantern_type2.zip
- 916_lantern_type3.zip
- 917_blend_steps.zip
- 918_blended_blends.zip
- 919_reverse_order.zip
- 920_pattern_colors.zip
- 921_blend_pattern.zip
- 922_polygons.zip
- 923_equil_triangle.zip
- 924_mercedes.zip
- 925_star_ring.zip
- 926_perfect_star.zip
- 927_lets_review.zip
- 928_basic_shapes.zip
- 929_triangle_man.zip
- 930_paint_grads.zip
- 931_adv_grads.zip
- 932_trans_vectors.zip
- 933_free_distort.zip
- 934_dynamic_fx.zip
- 935_cats_eye.zip
- 936_cat_iris.zip
- 937_primitives.zip
- 938_zig_zag.zip
- 939_dynamic_hilight.zip
- 940_reptile_scales.zip
- 941_shade_eye.zip
- 942_variable_shade.zip
- 943_dragon_eye.zip
- 945_single_thumbnail.zip
- 946_ai_home.zip
- 947_unlock_object.zip
- 948_unlock_icon.zip
- 949_line_tool.zip
- 950_broken_candy.zip
- 951_candy_rhino.zip
- 952_wrap_pattern.zip
- 953_ice_shadows.zip
- 954_illustrator_ipad.zip
- 955_pencil_points.zip
- 956_ipad_blob.zip
- 957_ipad_pen.zip
- 958_grads_repeats.zip
- 959_color_grading.zip
- 960_grading_tricks.zip
- 961_blend_balance.zip
- 962_font_height.zip
- 963_camera_profile.zip
- 964_JPEG_raw.zip
- 965_match_detail.zip
- 966_Ps_line_tool.zip
- 967_troubleshoot_line.zip
- 968_blend_vectors.zip
- 969_curve_line.zip
- 970_point_glyphs.zip
- 971_area_glyphs.zip
- 972_snap_glyphs.zip
- 973_snap_letterform.zip
- 974_glyph_shape.zip
- 975_glyph_pen.zip
- 976_playing_cards.zip
- 977_scale_shape.zip
- 978_card_suits.zip
- 979_enhance_path.zip
- 980_power_symbol.zip
- 981_huge_artboard.zip
- 982_new_artboard.zip
- 983_triceratops.zip
- 984_pen_tricks.zip
- 985_round_corner.zip
- 986_draw_round.zip
- 987_reshape_round.zip
- 988_AI_brushed.zip
- 989_AI_rivets.zip
- 990_blend_grad.zip
- 991_binoculars.zip
- 992_blue_halo.zip
- 993_bi_aberrations.zip
- 994_hide_shapes.zip
- 995_subwoofer.zip
- 996_deep_cone.zip
- 997_gradient_frame.zip
- 998_hex_screws.zip
- 999_thats_all.zip
Contents
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669 Customizing a QR code in Photoshop11m 22s
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670 Adding more color to your QR code4m 29s
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671 Coffer illusion and the hidden circles18m 10s
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672 Filling out the hidden circles illusion9m 30s
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673 Shading the panels in a Coffer illusion13m 1s
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674 Drawing a classic “café wall” illusion11m 20s
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675 Skewing your crazy café walls in Illustrator9m 25s
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676 Creating a “magical checkers” illusion20m 8s
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677 Swapping magical checkers for dots8m 35s
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678 Reversing the direction of your illusion8m 33s
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679 Decorating your illusion9m 47s
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680 Adding more and more gizmos11m 52s
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681 Connecting the gizmos wirelessly4m 59s
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682 Drawing a Wi-Fi symbol in Illustrator9m 48s
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683 Drawing the official Bluetooth logo10m 8s
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684 Introducing Trajan Color Concept13m 10s
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685 Trajan Color Concept in Illustrator CC7m 10s
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686 Using stylistic sets in Photoshop CC9m 37s
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687 Using stylistic sets in Illustrator CC6m 47s
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688 Creating gradient molecules in Photoshop10m 17s
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689 Sharpening your very soft molecules4m 41s
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690 Editing your smart-filtered molecules6m 32s
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691 Exploring regular molecule patterns17m 41s
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692 Blending opposing rows of colorful molecules8m 49s
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693 Sharpening molecules with High Pass6m 3s
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694 Creating shimmering cells in Illustrator12m 25s
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695 Turning regular hexagons into organic cells11m 50s
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696 Enhancing your organic cells in Photoshop8m 58s
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697 Making dead cells spring to life7m 41s
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698 Creating letters with accordion extrusions13m 58s
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699 Combining object blends with skews11m 28s
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700 Making one object blend cut through another9m 44s
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701 Making one object blend slice across another13m 27s
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702 Object blends and dynamic distortions in Illustrator8m 11s
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703 Another random distortion: Roughen7m 57s
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704 Dynamic warp distortions: Fish and Twist8m 52s
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705 Adding a dynamic background, part 110m 14s
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706 Adding a dynamic background, part 27m 44s
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707 “Quieting down” an overly elaborate design9m 25s
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708 The Marvel disintegration effect9m 14s
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709 Building up more flakes and ashes7m 33s
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710 Enhancing and masking your disintegration8m 12s
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711 Turning your flakes into dull, dead ash4m 10s
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712 Jogging your memory with the Note tool9m 59s
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713 Contour mapping with Distort > Displace10m 23s
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714 Contour map + gradient map6m 54s
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715 Contour map + arbitrary map8m 22s
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716 Riffing on a contour map in Photoshop5m 24s
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717 Smoothing out jagged contour lines4m 11s
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718 Contour mapping for cash in Photoshop9m 27s
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719 Infusing an image with the color of money2m 53s
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720 Simulating an adjustment layer in Illustrator9m 25s
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721 Drawing a stylish computer key12m 9s
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722 Spelling a word in computer keys6m 55s
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723 Creating a faux hedcut in Photoshop13m 7s
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724 Tracing outlines around your hedcut7m 47s
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725 Creating a full-color hedcut effect7m 32s
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726 Creating an E.T. moon in Photoshop8m 42s
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727 Adding a forest of trees for your E.T. moon10m 41s
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728 Combining the best of E.T. and Jurassic Park10m 59s
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729 Tracing vectors with a universal glow6m 17s
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730 Creative uses for Content-Aware Fill11m 47s
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731 Creating a porthole to a far-away galaxy7m 42s
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732 Enhancing your crazy space porthole7m 3s
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733 Creating a galaxy of rushing stars5m 42s
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734 Using the Puppet Warp tool in Illustrator CC6m 7s
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735 Illustrator Puppet Warp tips and tricks7m 20s
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736 Puppet-Warping very complicated selections6m 18s
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737 Shift-P for Puppet Warp!2m 59s
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738 Introducing the Pentagon Patterns7m 29s
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739 Types 1–5: The Reinhardt pentagons14m 17s
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740 Types 6–8: The Kershner pentagons5m 47s
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741 Type 10: The James pentagon5m 53s
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742 Types 9, 11, 12, and 13: The Rice pentagons7m 58s
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743 Type 14: The Stein pentagon3m 53s
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744 Creating a type 15 pentagon in Illustrator9m 27s
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745 Tessellating your type 15 pentagon14m 22s
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746 Expressing pentagons as proper tile patterns12m 9s
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747 Applying and modifying a tile pattern11m
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748 Combining complementary patterns7m 43s
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749 Combining a tile pattern with a photograph6m 33s
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750 Adjusting a tile pattern to fit its photo5m 36s
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751 Creating a creepy Candy Keeper in Photoshop3m 59s
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752 Enhancing the Candy Keeper text4m 46s
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753 Creating an old monster movie poster7m 3s
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754 Adding a monochrome halftone effect4m 3s
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755 Enhancing a special word, such as “Haunted”4m 27s
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756 Cheating letters into an ancient border2m 25s
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757 Naming an adjustment layer as you create it4m 13s
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758 Under the sea in strict monochrome6m 29s
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759 Backscatter and split toning7m 21s
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760 Sampling any color outside Photoshop3m 17s
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761 Designing a vector-based logo in Photoshop9m 20s
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762 Free-transforming shape layers7m 56s
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763 Adding a photo element to your vector logo6m 34s
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764 High-resolution snowflakes in Photoshop5m 45s
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765 Enhancing your big, juicy snowflakes7m 19s
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766 Adding a snowflake bokeh “on the lens”6m 8s
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