The order of operations

- Now that you understand the landscape,…let's talk about some practices…that should help you lead to results.…Nothing is more frustrating than putting out…a lot of effort and failing.…So, here are some things that I've learned,…some of them the hard way, that I'd like to pass on to you.…First, let's talk about the process…of building a social media following.…This process is pretty simple at its heart,…and it comes in a few different stages.…The first thing is being a listener.…

Before you worry about creating content…and attracting an audience,…you have to actually listen.…Join different communities, follow thought leaders,…look for competitors and peers that are succeeding,…or appear to have success,…and listen and pay attention…to what it is that they're doing.…Listening is your opportunity to learn.…And with social media changing so quickly,…it's essential that you actually pay attention.…Listening, watching, observing…is going to help you learn from what is already working,…and this will allow you to incorporate this into your mix.…