Once you understand the social media landscape, you can now put into place some best practices for engaging in it. What is a good technique for building a social media following for your company? In this movie, author Richard Harrington walks you through the order of operations for building a social media following for your business.
- Now that you understand the landscape,…let's talk about some practices…that should help you lead to results.…Nothing is more frustrating than putting out…a lot of effort and failing.…So, here are some things that I've learned,…some of them the hard way, that I'd like to pass on to you.…First, let's talk about the process…of building a social media following.…This process is pretty simple at its heart,…and it comes in a few different stages.…The first thing is being a listener.…
Before you worry about creating content…and attracting an audience,…you have to actually listen.…Join different communities, follow thought leaders,…look for competitors and peers that are succeeding,…or appear to have success,…and listen and pay attention…to what it is that they're doing.…Listening is your opportunity to learn.…And with social media changing so quickly,…it's essential that you actually pay attention.…Listening, watching, observing…is going to help you learn from what is already working,…and this will allow you to incorporate this into your mix.…
Author
Richard Harrington
Released
6/26/2017- The impact of social media on your creative business
- Cutting through the hype
- Trends in Internet usage
- Showing a genuine you
- Knowing what to post and how often to post
- Scheduling posts
- Protecting your reputation
- Posting strategies for different social media sites
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome6m 36s
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1. What Is Social Media?
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Cutting through the hype3m 2s
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2. The State of the Internet
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Key trends in Internet use9m 41s
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The rise of mobile computing5m 51s
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Consumption of video online3m 29s
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Consumption of photos online6m 47s
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3. Becoming an Enlightened Social Media User
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The order of operations5m 25s
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Social media tenets5m 13s
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Showing a genuine you3m 56s
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Creating personal guidelines5m 48s
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Avoiding oversharing10m 59s
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4. Posting Strategies
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How often to post3m 52s
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What to post6m 49s
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The power of images9m 9s
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Scheduling posts5m 4s
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5. Monitoring Your Social Identity
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6. Best Practices for Specific Platforms
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Conclusion
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Goodbye1m 58s
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Video: The order of operations