This video provides an explanation of why an understanding of photography is important for graphic designers, whether they are working with a photographer or tasked with taking photos for their projects.
- These days, if you're a designer, it's often not enough to have only graphic design training. For many jobs, you might need to be skilled in design, editing, writing, photography, and even video. Now, while some people may dabble in a varied skillset, most of us focus on just one or two disciplines, but sometimes a job might need more. If you're a designer, see if this sounds familiar. A client or employer assigns you the task of creating a printed promotional brochure, working with their design briefs and language, you create a design that they approve of, but your design requires photos in a number of places, and when you mention the need for a photographer, you're told that there's no budget to hire a professional, and so you are asked to take the photos yourself.
If you've encountered this situation, or if you are a self-employed designer who'd like to save the expense of hiring a photographer, then this course should help you with the basic photography tasks that you might encounter on a typical job. I'm afraid a simple, short course like this isn't going to make you into a full-fledged photographer, but there's plenty of other content in our library which can do that. What's more, your camera has automatic features that make it quite an expert in a number of situations. The fact is, with the automation on a modern camera, a photographer simply doesn't have to know as much as they used to.
That's good for you. As a designer, you already have a practiced eye for composition, color, line, and many of the other visual concerns that good photos require. What's more, with digital post production, you no longer need practiced pans and understanding of complex chemistry to get good final results. In addition to exploring how to prepare and plan for a shoot, I'm gonna give you some critical tips for shooting individual and group portraits, interior and exterior architecture, and fast-moving action.
We're also gonna look at the rudiments of telling a story in photos. We're gonna consider the best way to shoot an image for cutting it out of the background later, and we're going to identify when it might be time to put your own camera away and hire a professional. Now, in theory, you can use pretty much any camera for this course, but you're gonna do better with a camera that has interchangeable lenses and some control over exposure. While we'll stay in automated modes throughout this course, there will be times when you need to override some of the camera's decisions. The title of this movie is why do you need this course, and I think the simple answer is because you can't know too much.
Even if you don't regularly shoot your own photos for your designs, knowing more about the process of producing photos can affect everything from how you design to how you interact with photographers.
In this course, photographer, author, and educator Ben Long details the concepts and techniques that graphic designers should know about in order to work with photography more effectively. The course begins with a look at logistical and legal considerations, from composing for a layout to budgeting to obtaining permissions and releases. Next, Ben tackles the kind of assignment you might find yourself taking on—shooting a variety of different types of photos that are required for a print piece. The course concludes with guidance on where to go next to further your photography skills.
- What's different because you're a designer?
- Knowing the final specs for a design project
- Budgeting for a photo shoot
- Planning and previsualizing your shoot
- Preparing your camera
- How the eye sees differently from the camera
- Shooting individual and group portraits
- Post-production and final product
- Finding the keepers