WhiBal precision gray card

- I think every photographer is probably familiar…with the gray card at least in concept.…In the earlier days of photography…a gray card was a useful tool for metering…the exposure for a scene,…and in the world of digital photography,…we can use a gray card to also establish…a custom white balance, so that we get…the most accurate color possible for a scene,…and that can be important…for things like product photography,…where we want to make sure that we're rendering the color…accurately with no color cast…for the light source, for example.…

I don't know about you, but if you've got a gray card…like mine, it might be a bit old and worse for wear,…and probably not exactly perfectly neutral gray anymore…and that's the purpose of the WhiBal Card.…This is a calibrated and very precision crafted…gray card essentially, that enables you…to calculate a custom white balance very easily.…Really, not for you to calculate,…but to let the camera do that work for you.…There are a variety of sizes,…here's the larger size WhiBal Card,…