Join Chris Orwig for an in-depth discussion in this video What is your brand's point of view?, part of Creating a Photography Portfolio.
- [Instructor] In the next few movies,…we'll be turning our attention towards the question of…what is your brand's point of view…and how can you begin to develop one?…Well, one way that you can do that is by beginning to…articulate a manifesto and/or a mission statement.…So here in this first movie out of these two,…I first want to talk about these terms…and give you a few examples of what these might be.…All right, well, let's start off with that term manifesto.…What does that actually mean?…It's a great word.…What it means is, it's a published declaration…of one's intentions, motives, or views.…
How does that compare/contrast, say, to a mission statement?…Well, a mission statement is a formal summary…of the aims and values of a company or individual.…Okay, well then, let's look at a few examples…of these things, and let's start off with…the idea of a mission statement,…and here we'll look at a few examples of some companies…which are well-known and an individual.…All right, well, let's start off with a company…
- What's a portfolio and why does it matter?
- Top three things every portfolio needs
- Clarifying and defining your vision
- Examining and evaluating your work
- Defining your motivation
- Making your own road map
- Developing a personal brand
- Developing a manifesto or mission statement
- Building the portfolio website
- Expanding your business with print
Skill Level Intermediate
Insights on Photography: Business and Social Mediawith Derrick Story25m 51s Appropriate for all
Insights on Building a Photography Businesswith David Hobby50m 38s Appropriate for all
Running a Photography Business: The Basicswith Skip Cohen2h 29m Intermediate
1. Starting with the End in Mind
2. Creating a Road Map for Success
3. Developing a Personal Brand
4. Website Foundation
5. A Primer on Building the Website Portfolio
6. Increasing Your Online Presence
7. Expanding Your Business with Print
Next steps1m 27s
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