Learn how to earn additional revenue by becoming a stock content creator. Explore strategies that can help you monetize your existing image, design, and video libraries, as well as create new content.
- Hi, my name's Rich Harrington and welcome to this course where we'll explore what it takes to become a stock photography, video or graphic designer. We're gonna take a look at the opportunities that lie if you are interesting in selling your content as a stock creator. This means that you are creating graphics, photos or videos for other creative professionals to use, as well as for folks creating things for marketing or business communication. In this course there are a lot of different topics that we'll cover. You'll learn the business case for stock images and footage.
Why do people use these and why is this a growing segment and opportunity for folks? We'll also take a look at the requirements if you want to sell stock. Now, these requirements may vary slightly from platform to platform, but we'll cover the general things you need to know, such as, what type of releases do you need. What about copyright? What subject matters do you need to be aware of? And what concerns do the sellers have to make sure that your content is able to be licensed? We'll also talk about specific content to sell. Whether you're gonna take a look at your own library or create original content.
We'll also hear from some of the stock marketplaces and get some first hand interviews in where they'll share what content performs the best. We'll go over shooting strategies, things to think about as you are going to be capturing content. What do you need to be aware of when capturing photos and video? Things like composition. Making sure you're avoiding brands and other types of things to think about before you push the shutter button. We'll also evaluate things for the graphic design side, whether you're creating vector graphics, templates for use by other designers, or motion graphics templates for animation and tools like Adobe After Effects.
You'll learn about the process of signing up to sell stock images. What sort of data do you need to provide? As far as tax information, contact information, and what about if you live in a different country than the marketplace you're going to sell in? We'll talk about optimizing images, so they're in the correct format and ready to sell and this will include video files as well and then we'll upload the content so that it is on a marketplace. Taking a look at some different tools for things like upload, file transfer and web interfaces, as well as how this is built in to popular tools like Adobe Bride and Lightroom.
Then we'll explore how to improve your discoverability through effective titling and keywords. These are the phrases and words that help your images and content show up in search results. And we have some practical advice as well as some advice from an expert stock photography contributor and some stock photography vendors who are gonna share with you what works and gets results. To give you just a little bit about my background, my name's Rich Harrington and I have several courses available in the online library about both photography and video.
I started looking at stock content as an additional revenue stream. Now for years, I used stock content in my own productions and designs from time to time. Pulling down textures and motion graphics or perhaps a video shot or a photo when we had a hole in a story we were trying to tell. But I've also realized that being a contributor myself is a great potential opportunity. So I've been exploring putting my own content up, starting with my library as well as beginning to shoot original content. My general background is that I have created several books and video courses to help folks in the photography and video space but I also regularly publish content, speak at industry events and own my own production company.
Through the years, my production company has both created many video productions and photo productions for clients, but we've also relied upon stock as part of our workflow. And now, what's really become a trend is that consumers are also creators and with tools like Pond5, Adobe Stock and others, it's become very easy to contribute to this process of taking extra content you have or sharing items that you've created with others and monetizing that to provide an additional revenue stream to you or your company.
All right, we've got a lot of ground to cover, so let's jump in and get started.
- How creators make money with stock images
- Copyright status and trademark restrictions
- Choosing content to sell
- Shooting stock photos and videos
- Technical requirements for photos and videos
- Designing vector graphics and motion graphic templates
- Signing up to sell stock images
- Optimizing images
- Uploading content
- Improving the discoverability of your stock content