- Before you jump into this course, I'd like to explain what this course is and what it isn't, as well as what information you might want to have before you begin. Now, in this course, we're gonna focus on the technical aspects that are required to create images, as well as some of the legal and design considerations you need to keep in mind. What we're not gonna really explore are specific techniques. You're not gonna learn lighting strategies or how to use a program like Adobe Illustrator. I assume that you're already comfortable with your tools.
You're using a camera, a video camera, Adobe After Effects, illustration software, Photoshop, et cetera, to create content that you like. And what you wanna do is take some of that extra content, maybe footage you have left over from a project or you have an opportunity to travel and you want to capture some great images or perhaps it's a slow day and you've got some time to work on some extra designs that aren't for a particular client but you'd still like to monetize them. Well, in this case, I'm gonna walk you through how that content can be tagged, titled, keyworded, et cetera and optimized for sale online.
Now, there are many platforms for selling your content. In this course, we're gonna take a look at Adobe Stock and a little bit at Pond5 and what you'll see are different approaches for doing things. There are, of course, many stock marketplaces out there, including different styles of stock photography and imagery. The two major divisions are going to be royalty-free content and rights-managed content. Royalty free means that someone can purchase it and then use it as many times as they want under the terms of the license. This means that multiple people can use the same image for multiple projects.
Under a rights managed approach, your content is put up on a website and then licensed, usually for a term or specific use case. And there may be limits on who else can use it. Both are totally valid and we'll talk about the general things that work in either case throughout this. The more popular of the two these days, as far as growth, tends to be the royalty-free usage. But if you are able to get invited into a rights-managed library, feel free to take that opportunity. I'm also gonna assume that you're relatively comfortable with your computer, using the design software that you're interested in and that you are comfortable using things like a web browser.
Now, when we explore techniques like talking about preparing a design template and you don't use design software, just skip that movie. If it's not of interest to you, you can jump forward past movies that aren't relevant to your particular situation. But I would encourage you to watch all of the core sections, particularly when we talk about the strategy and rights and these sorts of issues that you need to be mindful of when creating content. The same rules to intellectual property apply, whether you're creating a photo, a video or graphic design element.
So it's important that you understand these, no matter what your output medium is. All right, with that in mind, let's go ahead and begin.
- How creators make money with stock images
- Copyright status and trademark restrictions
- Choosing content to sell
- Shooting stock photos and videos
- Technical requirements for photos and videos
- Designing vector graphics and motion graphic templates
- Signing up to sell stock images
- Optimizing images
- Uploading content
- Improving the discoverability of your stock content