From the course: Hard Drive Management for Creative Pros

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What is a digital asset manager (DAM)?

What is a digital asset manager (DAM)?

From the course: Hard Drive Management for Creative Pros

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What is a digital asset manager (DAM)?

- All of this has been leading up to digital asset management tools, which when you think about it is a far cry from why hard drives fail, but the whole purpose of the hard drive is so we can do this section of the class, because data on a hard drive, without a way to find it in management is essentially worthless, and you may as well just take the drive and chuck it in the trashcan to begin with. So digital asset management software is software that helps us find our files. Often it contains tools for adding metadata and for organizing them inside our folder structure. It will also have tools for copying or transferring media. Some of these tools are profession specific, like some of the video asset managers, and some tools are designed for collaborative use, while others are for single users. Let's take a look at some examples of the different kinds of digital asset management tools, and we're going to use Adobe as an example of three different kinds of digital asset management…

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